Latest News

Billion Dollar Boy and The Red Cross Launch Global Network of Influencers to Battle COVID-19 Misinformation

Influencer agency Billion Dollar Boy and the International Federation of Red Cross and Red Crescent Societies (IFRC) have launched what it said is the first global influencer network in a

By Guest Writer

/ 6 May 2020

Billion Dollar Boy and The Red Cross Launch Global Network of Influencers to Battle COVID-19 Misinformation

Why Micro-Influencers Are Seeing Big Growth During Lockdown

Whether it’s Madonna lounging in a rose-filled bathtub claiming ‘Coronavirus is great equaliser’ or Sam Smith’s quarantine breakdown that was posted from a £12 million luxury mansion

By Guest Writer

/ 5 May 2020

Why Micro-Influencers Are Seeing Big Growth During Lockdown

In This Together: Talent Village Launches Instagram Facemask Filter to Drive ‘Stay at Home’ Awareness

In This Together aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others

By Guest Writer

/ 5 May 2020

In This Together: Talent Village Launches Instagram Facemask Filter to Drive ‘Stay at Home’ Awareness

Life in Lockdown: What We Are Tuning In To

The pandemic has no doubt left millions quarantined in their homes, scrolling through social media and their inbox to see what their favourite creators and fellow colleagues and marketers are

By Guest Writer

/ 1 May 2020

Influencers Have Mastered #WFH: What Can We Learn From Them?

Across the globe, millions of people are adjusting to being at home 24/7 without the time constraints of commuting, social plans or travel. Never before have there been so

By Guest Writer

/ 30 Apr 2020

Influencers Have Mastered #WFH: What Can We Learn From Them?

TikTok Tests a New ‘CTA’ Button For Influencer Videos

TikTok is improving its advertising offerings and Creator Marketplace that matches advertisers with vetted influencers. According to Digiday sources, TikTok is testing a new advertising format that links brands with

By Guest Writer

/ 30 Apr 2020

TikTok Tests a New ‘CTA’ Button For Influencer Videos

Partnering With Influencers For Purpose-Driven Marketing Campaigns

As consumers have values and principles and are craving change, purpose-driven marketing has become an increasing priority for brands. The role of corporate social responsibility is growing its importance

By Guest Writer

/ 29 Apr 2020

Partnering With Influencers For Purpose-Driven Marketing Campaigns

Instagram Launches ‘Live Donations’ so Users Can Fundraise for Nonprofits While Livestreaming

Instagram continues to look at ways to help businesses and people during the Coronavirus pandemic. Instagram has just launched a new fundraising feature that allows nonprofits to raise money via

By Guest Writer

/ 29 Apr 2020

Instagram Launches ‘Live Donations’ so Users Can Fundraise for Nonprofits While Livestreaming

In This Together: Digital Voices Partners With NHS on Stand Up, Step Forward Campaign

In This Together, aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others

By Guest Writer

/ 29 Apr 2020

Digital Voices Partners With NHS on Stand Up, Step Forward Campaign

Billion Dollar Boy Becomes First Influencer Marketing Agency Accepted into the IPA

Billion Dollar Boy has become the first-ever dedicated influencer marketing agency to be admitted to The Institute of Practitioners in Advertising (IPA). The agency will now work closely with

By Guest Writer

/ 28 Apr 2020

Vamp Secures $8.5 Million Funding Round

Influencer platform Vamp has secured an $8.5 million round led by Investec, exceeding the company’s original target of $5-8 million. The funding round came from e xisting

By Guest Writer

/ 28 Apr 2020

How COVID-19 Could Impact Virtual Influencers

Virtual influencers are fully fabricated online personalities. The most popular ones have teams of people behind them, ranging from voice actors to artists who specialise in computer-generated animation. Many

By Guest Writer

/ 28 Apr 2020

Will COVID-19 Jump-Start Virtual Influencer Marketing?