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Planning Your Activations and Brand Strategy For Black Friday

In the run-up to Black Friday and the Cyber weekend, you are probably questioning how this event can go ahead. The in-person shopping experience has completely transformed, but

By Guest Writer

/ 22 Sep 2020

Electric Avenue: How Gleam Futures and Brilliant Noise Created Standout Influencer Video Content to Bust Myths Around EDF Energy’s Electric Vehicles

EDF Energy launched an electric vehicle (EV) proposition, which comprised of providing consumers with a fully equipped package, making it super easy for consumers to convert to and use an

By Guest Writer

/ 21 Sep 2020

Twitch’s VERSUS Tools Enable Influencers and Brands to Activate Audiences in New Ways

In two fell swoops this September, Twitch – a streaming service owned by Amazon – has helped reaffirm its status as the biggest and best platform for influencers in the gaming space.

By Guest Writer

/ 21 Sep 2020

Twitch’s VERSUS tools enables influencers & brands to activate audience in new ways

Trump Bans New WeChat and TikTok Downloads From US App Stores

In response to President Trump’s executive orders, the US government will ban Chinese-owned WeChat from US app stores as of Sunday to “safeguard the national security of the

By Guest Writer

/ 18 Sep 2020

Trump Administration Bans New WeChat and TikTok Downloads From US App Stores

Designer Roland Mouret to Showcase Next Fashion Collection on Amazon’s Luxury Stores Platform

British designer Roland Mouret is joining American designer Oscar de la Renta as the second designer on board with Amazon’s recently launched Luxury Stores. Instead of the London Fashion

By Guest Writer

/ 18 Sep 2020

Designer Roland Mouret to Showcase Next Fashion Collection on Amazon's Luxury Stores Platform

What Are the Ethical Implications of CGI Influencers Promoting Brands?

Control is the ultimate and the successive penultimate for strategy that the brands care about. The reality encircling its human counterparts is complex and unpredictable. They are answerable to society

By Guest Writer

/ 18 Sep 2020

What Are the Ethical Implications of CGI Influencers Promoting Brands?

#IMA20: Seen Connects on Winning Best Boutique Agency Award

Having won Best Boutique Agency award at this year’s virtual Influencer Marketing Awards, Seen Connects tells us how they became an award-winning agency and how to innovate without

By Guest Writer

/ 16 Sep 2020

Burberry Teams up With Twitch to Livestream its Next Fashion Show

Burberry said it has become the first fashion brand to team up with gaming streaming platform Twitch to livestream its next fashion show. Instead of a catwalk, Twitch will play

By Guest Writer

/ 16 Sep 2020

Burberry Teams up With Twitch to Livestream its Next Fashion Show

YouTube launches TikTok Rival, YouTube Shorts, in India

YouTube has announced its new TikTok rival, YouTube Shorts, which it will begin beta testing in India initially. The short-form video is experience is “for creators and artists who

By Guest Writer

/ 15 Sep 2020

67 Shades of Skin: How Buttermilk Delivered Dior’s Most Inclusive Influencer Activation to Date

Buttermilk is a global influencer marketing agency with a specific focus on the beauty, food and wellness sectors. Buttermilk Agency was tasked with celebrating the launch of Dior’s Forever

By Guest Writer

/ 15 Sep 2020

ByteDance Chooses Oracle as TikTok Tech Partner

As reported by the Wall Street Journal, Oracle Corporation reportedly won the bid for video-sharing app TikTok’s US operations, citing anonymous sources. The news came after ByteDance announced

By Guest Writer

/ 14 Sep 2020

#TikTokFashionMonth: TikTok Partners With Luxury Brands to Livestream Fashion Week Shows

TikTok has just announced its debut #TikTokFashionMonth. As part of the new initiative, TikTok will partner with several designers to livestream show and events during New York Fashion Week and

By Guest Writer

/ 11 Sep 2020

#TikTokFashionMonth: TikTok Partners With Luxury Brands to Livestream Fashion Week Shows