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#MentalHealthAwarenessWeek: How to Engage Online

The Mental Health Foundation launched the event 21 years ago and has continued to take place yearly, each year focussing on a different theme. The theme for this year is

By Neve Fear-Smith

/ 11 May 2021

#MentalHealthAwarenessWeek: How to Engage Online

Tech Digest Series: Clubhouse Funding, Instagram Accessibility, and Facebook Messaging

Clubhouse boosts creator content with show funding After over a year of the Clubhouse app being exclusive to iOS users, Clubhouse is now available to those using Android, and the

By Neve Fear-Smith

/ 10 May 2021

Tech Digest Series: Clubhouse Funding, Instagram Accessibility, and Facebook Messaging

The Rise of Kidfluencers

The rise of child influencers – known as ‘kidfluencers’ – is a phenomenon that has left parents across the globe facing difficult decisions. On the one hand, a successful kidfluencer can pursue

By Guest Writer

/ 7 May 2021

Influencer Events are Returning – What’s Coming Up?

With vaccinations being rolled out across the globe, and Covid infection rates decreasing, we are starting to see glimpses of normality returning. Where brands have been used to connecting with

By Neve Fear-Smith

/ 6 May 2021

Influencer Events are Returning – What’s Coming Up?

A Guide to How AI Can Help Brands with Influencer Marketing

It’s time to look to artificial intelligence (AI) in influencer marketing. Although the influencer marketing sphere is teaming with human experts, AI can help brands in the following ways:

By Guest Writer

/ 6 May 2021

A Guide to How AI Can Help Brands with Influencer Marketing

A Day in the Life: Hannah Wolff, Head of Social Media Management at Born Social

With a decade’s experience working in social for brands such as ASOS, Cult Beauty and Three, Hannah Wolff is now in the role of head of social media management at Born Social. Hannah’s role allows her to unite her experience across influencer marketing, community building, paid media and social cont

By Neve Fear-Smith

/ 5 May 2021

A Day in the Life: Hannah Wolff, Head of Social Media Management at Born Social

The Differences Between Instagram and TikTok for Creators

We are constantly questioning whether short form video content, more in depth video discussions, or engagement through Instagram posts and stories are the most successful tools for successful influencer marketing.

By Guest Writer

/ 5 May 2021

The Differences Between Instagram and TikTok for Creators

Joining the Social Audio Club: How Brands Can Effectively Implement Influencer Campaigns on Clubhouse and Similar Platforms

From recent news on Facebook and Reddit planning their own roll outs, to Clubhouse being named as a disrupter in Time Magazine’s inaugural 100 Most Influential Companies list – this

By Guest Writer

/ 4 May 2021

Joining the Social Audio Club: How Brands Can Effectively Implement Influencer Campaigns on Clubhouse and Similar Platforms

Is Influencer Gifting Still an Effective Marketing Tool?

Nowadays, some macro influencers charge a starting fee of $20,000 for a single post. It’s safe to say that it’s unlikely that you would be able to

By Guest Writer

/ 30 Apr 2021

Is Influencer Gifting Still an Effective Marketing Tool?

Tech Digest Series: Spotify’s New Era of Monetisation and Instagram’s Creator Marketplace

Spotify introduces new era of monetisation for podcast creators In October 2018, Spotify opened podcasting for all of its users. By the end of that year, podcast listening grew on

By Neve Fear-Smith

/ 30 Apr 2021

Tech Digest Series: Spotify’s New Era of Monetisation and Instagram’s Creator Marketplace

IMA 2021: Our Full Panel of Judges is Complete

After a great response to our call for judges at the beginning of the year, we have been working on building a diverse and representative panel of experts, who will

By Neve Fear-Smith

/ 30 Apr 2021

IMA 2021: Our Full Panel of Judges is Complete

Algorithmic Issues are Promoting Eating Disorders to Social Media Users

Instagram recently faced backlash as users raised concerns about the apps algorithms promoting diet related content to those suffering with eating disorders. The search bar in the Instagram app generated

By Neve Fear-Smith

/ 29 Apr 2021