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Pairing Influencers with Bought Media – a Solution to the Risk of a Pay-for-Post Economy

Matching Influencer Fit and Media Performance Imagine this scenario – you have a new product launch that you’ve spent the last six months working on. Your marketing budget is set

By Guest Writer

/ 16 Mar 2021

Pairing Influencers with Bought Media – a Solution to the Risk of a Pay-for-Post Economy

Short Video Success: TikTok vs. Instagram Reels

However, the app also came under a lot of pressure in the second half of last year, with the threat of a potential ban in the US hanging over it

By Guest Writer

/ 15 Mar 2021

Short Video Success: TikTok vs. Instagram Reels

Clubhouse Announces Accelerator Programme for Creators

If you want to be in with the chance of becoming a part of the accelerator programme, then you’d better act fast. The programme will be accepting just 20

By Neve Fear-Smith

/ 15 Mar 2021

Clubhouse Announces Accelerator Programme for Creators

Klarna Launches Influencer Council

As more consumers are turning towards social media for financial guidance, Klarna, the Swedish fintech company that allows consumers to pay for products and services online in installments, has set

By Neve Fear-Smith

/ 12 Mar 2021

WTF Series: WTF is Clubhouse?

Whether you love it, loathe it, or you’re yet to delve into the world of Clubhouse, the success of the app since its launch is undeniable. Since Clubhouse hit

By Neve Fear-Smith

/ 11 Mar 2021

The Responsibility of Genuine Influencers

With such a fond idolisation by youths and millennials, a certain level of responsibility is being placed on both the talent and marketers who communicate with them. Whilst the influencer

By Guest Writer

/ 11 Mar 2021

The Responsibility of Genuine Influencers

How Beauty Brands Can Master Going Live

Content is more than just a way for brands to communicate with potential customers. It allows brands to express themselves in ways unlike ever before. During 2020, brands had to

By Guest Writer

/ 10 Mar 2021

The ASA Rules That Content Creators Must Adhere to Prize Promotion Guidelines

YouTube and Instagram influencer, Molly-Mae Hague, has received 12 complaints made against her to the ASA following a giveaway she hosted on Instagram in September 2020. To celebrate reaching

By Neve Fear-Smith

/ 9 Mar 2021

The ASA Rules That Content Creators Must Adhere to Prize Promotion Guidelines

A New Way For TikTok Creators to Connect With Their Viewers

During the testing stage, creators with over ten thousand followers were able to opt-in to trial the feature but now it is available worldwide to any creator who wants

By Neve Fear-Smith

/ 8 Mar 2021

A New Way For TikTok Creators to Connect With Their Viewers

Inclusion of the First and Only Creative Agency in the FT 1000 – A Win For Influencer Marketing

The Financial Times will be releasing the full report featuring case studies and analysis from this year’s ranking on 22nd March. Now, you can read the full list of

By Neve Fear-Smith

/ 8 Mar 2021

Inclusion of the First and Only Creative Agency in the FT 1000 – A Win For Influencer Marketing

International Women’s Day – Celebrating Influential Women

The influencer marketing industry is one that is female-dominated. As of March 2020, female influencers made up 84% of the industry, according to a report by Klear. Here at

By Neve Fear-Smith

/ 5 Mar 2021

International Women’s Day – Celebrating Influential Women

A Day in the Life: Ben Malka, Senior Talent Manager at Gleam Futures

Ben Malka, senior talent manager at Gleam Futures, joined the team when he was headhunted to help build out Gleam’s gaming division. Ben chatted to Talking Influence about what a day in his life looks like.

By Neve Fear-Smith

/ 5 Mar 2021

A Day in the Life: Ben Malka, Senior Talent Manager at Gleam Futures