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The Differences Between Instagram and TikTok for Creators

We are constantly questioning whether short form video content, more in depth video discussions, or engagement through Instagram posts and stories are the most successful tools for successful influencer marketing.

By Guest Writer

/ 5 May 2021

The Differences Between Instagram and TikTok for Creators

Joining the Social Audio Club: How Brands Can Effectively Implement Influencer Campaigns on Clubhouse and Similar Platforms

From recent news on Facebook and Reddit planning their own roll outs, to Clubhouse being named as a disrupter in Time Magazine’s inaugural 100 Most Influential Companies list – this

By Guest Writer

/ 4 May 2021

Joining the Social Audio Club: How Brands Can Effectively Implement Influencer Campaigns on Clubhouse and Similar Platforms

Is Influencer Gifting Still an Effective Marketing Tool?

Nowadays, some macro influencers charge a starting fee of $20,000 for a single post. It’s safe to say that it’s unlikely that you would be able to

By Guest Writer

/ 30 Apr 2021

Is Influencer Gifting Still an Effective Marketing Tool?

Tech Digest Series: Spotify’s New Era of Monetisation and Instagram’s Creator Marketplace

Spotify introduces new era of monetisation for podcast creators In October 2018, Spotify opened podcasting for all of its users. By the end of that year, podcast listening grew on

By Neve Fear-Smith

/ 30 Apr 2021

Tech Digest Series: Spotify’s New Era of Monetisation and Instagram’s Creator Marketplace

IMA 2021: Our Full Panel of Judges is Complete

After a great response to our call for judges at the beginning of the year, we have been working on building a diverse and representative panel of experts, who will

By Neve Fear-Smith

/ 30 Apr 2021

IMA 2021: Our Full Panel of Judges is Complete

Algorithmic Issues are Promoting Eating Disorders to Social Media Users

Instagram recently faced backlash as users raised concerns about the apps algorithms promoting diet related content to those suffering with eating disorders. The search bar in the Instagram app generated

By Neve Fear-Smith

/ 29 Apr 2021

Algorithmic Issues are Promoting Eating Disorders to Social Media Users

IMS Global 2021: Impact on Emerging Trends – Evaluating the Influencer Partnership Landscape in a New World

Vice President of Activate at Impact Nicholas DiSanto, and Customer Success Lead San Sareen combined their knowledge and experience to provide our attendees with insights into the trends that are

By Neve Fear-Smith

/ 28 Apr 2021

IMS Global 2021: Impact on Emerging Trends – Evaluating the Influencer Partnership Landscape in a New World

The Final IMA Entry Deadline is in 24 Hours!

With just a few months to go until the Influencer Marketing Awards takes place on the 22nd July, this is your last opportunity to upload your entries ready for the

By Neve Fear-Smith

/ 28 Apr 2021

The Final IMA Entry Deadline is in 24 Hours!

WTF Series: WTF is Greenwashing?

So what is Greenwashing? The term greenwashing, although coined in 1986, is one that is becoming more readily used by younger generations in particular, who are understanding how being ‘sustainable’

By Neve Fear-Smith

/ 27 Apr 2021

ASA Recommendations for Brands to Stay on Top of the Rules

Last month the ASA announced that it had been carrying out a monitoring sweep over the duration of three weeks to analyse creator beaching of the ASA and CAP codes.

By Neve Fear-Smith

/ 27 Apr 2021

ASA Recommendations for Brands to Stay on Top of the Rules

How is Influencer Marketing being Utilised by Brands Beyond Fast Fashion and Beauty Sales?

Consumers are changing their diets and adapting their shopping habits, all in a bid to contribute to the government’s UK net zero target by 2050, and hugely reduce our

By Guest Writer

/ 26 Apr 2021

How is Influencer Marketing being Utilised by Brands Beyond Fast Fashion and Beauty Sales?

How to Optimise Influencer Marketing Budgets for Stronger ROI – IMS Global 2021 Masterclass Learnings

In case you were unable to make the session, or you’re not a brand but you’re curious to learn more about managing and optimising an influencer marketing budget,

By Neve Fear-Smith

/ 26 Apr 2021

How to Optimise Influencer Marketing Budgets for Stronger ROI – IMS Global 2021 Masterclass Learnings