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Don’t Obsess Over ‘Brand Trust’: Alone – It’s Just Another Pointless Metric

This is not a plea to abandon trust. Rather a call to acknowledge the complexity of scaling trust with customers in this era of fragmentation.

By Guest Writer

/ 29 Mar 2022

Using Influencer Marketing To Amplify Loyalty With The Largest Demographic of Consumers – Women

Women make up to 80% of the purchase decisions in the US and are therefore highly likely to be key decision-makers on products and services consumption. So it is

By Guest Writer

/ 29 Mar 2022

A Day in the Life: Megan Grunden, Influencer Marketing Management and Social Consultant, Ariel

Megan’s career began when she was 15, travelling the world as a model. Although this may not seem like the obvious beginning to a career in influencer marketing, this time of Megan's life allowed her to build some valuable connections that would aid her in the future.

By Neve Fear-Smith

/ 28 Mar 2022

A Day in the Life: Megan Grunden, Influencer Marketing Management and Social Consultant, Ariel

How Influencer Culture is Impacting the Real Estate Industry in Powerful Ways

Buying a home is one of the most important decisions anyone will make. After all, not only is their home probably the largest debt their family will ever incur, it’

By Guest Writer

/ 25 Mar 2022

How Influencer Culture is Impacting the Real Estate Industry in Powerful Ways

Community, Culture, Commerce, and More: A Whole New Approach to Influencer Marketing

With influencer marketing platforms, tech, agencies, and creators plentiful, there is no longer a one size fits all approach when it comes to working with influencers to elevate your brand.

By Neve Fear-Smith

/ 24 Mar 2022

Community, Culture, Commerce, and More: A Whole New Approach to Influencer Marketing

“It’s Been Everything and More”: International Open Academy and impact.com Discuss the Success of their Influencer Marketing Partnership

In this case study, Talking Influence hears from International Open Academy’s Talent and Influencer Manager Laurence Britton and impact.com’s EMEA RVP Marketing, Owen Hancock, about how their recent influencer marketing partnership is driving performance and delivering on the sector’s buzz.

By Guest Writer

/ 24 Mar 2022

“It’s Been Everything and More”: International Open Academy and impact.com Discuss the Success of their Influencer Marketing Partnership

Talking Influence with: Charly Booth

Speaking to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry.

By Neve Fear-Smith

/ 23 Mar 2022

Talent Manager Insider Tips for Brands working with Creators

Influencer talent managers are experts when it comes to bridging the gap between brands and influencers, ensuring that before signing a contract, both the brand and the influencer know what

By Neve Fear-Smith

/ 22 Mar 2022

Talent Manager Insider Tips for Brands working with Creators

A Day in the Life: Ali Grant, CEO, and Founder, Be Social

Ali Grant launched Be Social in 2012 as one of the first agencies with a hyper-focus on executing influencer outreach and collaboration. Ali recognised the power of digital creators

By Neve Fear-Smith

/ 21 Mar 2022

A Day in the Life: Ali Grant, CEO, and Founder, Be Social

Three British Minority-Owned Media Companies Named in Snapchat’s First Global Content Accelerator Programme

Fleecey is a multi-media company dedicated to platforming underrepresented stories, The Connected Set is a gay-owned production company specialising in youth-focused entertainment formats, and Baiteze Squad is

By Neve Fear-Smith

/ 18 Mar 2022

Three British Minority-Owned Media Companies Named in Snapchat’s First Global Content Accelerator Programme

TikTok Follows Instagram and Snapchat with Stories Feature

In August, TikTok announced that the platform would begin testing the stories feature as a way to engage the community of users on the platform. Stories allow users to share

By Neve Fear-Smith

/ 18 Mar 2022

TikTok Follows Instagram and Snapchat with Stories Feature

WTF Series: WTF are PFP NFTs?

‘NFTs’, ‘crypto’, the ‘metaverse’ – a new phase of the internet has ushered in a whole new world of tech terminology that can seem intimidating and hard to understand. So let’

By Guest Writer

/ 17 Mar 2022