Kristen Sesto is a seasoned marketing and data strategist whose 15-year career has spanned some of the most transformative moments in the advertising industry. From the rise of ad tech in the 2010s to today’s creator-led marketing revolution, she has consistently positioned herself at the forefront of innovation, combining analytical rigour with a human-centred approach to growth.
Having held senior roles across sales, marketing and operations, Kristen has helped businesses navigate IPOs, acquisitions and digital transformations. Her experience includes developing profitable data products, leading insights and reporting at a B2B marketing agency, directing audience data strategy for a major corporation, and supporting customer success at a SaaS platform.
In 2022, Kristen joined Custom Influence, where she is spearheading the adoption of influencer marketing within B2B industries. Recognising the parallels between today’s creator economy and the early days of programmatic advertising, she is helping redefine how brands connect with audiences through authenticity, trust and expertise.
Kristen’s leadership bridges data-driven precision and genuine human connection, proving that influence is not just measurable but meaningful. Through her strategic insight and advocacy, she continues to shape the evolution of modern marketing with intelligence, empathy and purpose.
