Keith Bendes is a globally recognised strategist and thought leader at the intersection of marketing, technology and the creator economy. As Chief Strategy Officer at Linqia and a Forbes contributor on influencer marketing, Keith has helped some of the world’s most innovative brands, including Ben & Jerry’s, Bud Light, Dove, Axe, Pepsi, Nissan and Microsoft, develop partnership and marketing strategies that deliver measurable impact.
Known for his ability to blend data-driven insight with creative storytelling, Keith has become a trusted adviser to both brands and creators. He regularly shares his expertise on major industry stages, engaging with leading marketing professionals and global brand leaders to shape the future of influencer and creator-led campaigns.
Through his podcasts, speaking engagements and Forbes commentary, Keith provides thought leadership on emerging trends in marketing, technology and the creator economy, offering actionable guidance for brands navigating a rapidly evolving landscape.
Keith Bendes’ work exemplifies strategic vision, innovation and influence. By connecting brands with creators in meaningful and measurable ways, he continues to define best practice in the creator economy while helping both sides of the ecosystem thrive in a digitally driven, culturally relevant world.
Newsdesk
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
All articlesMore in Hero100 2025
See allFrom our partners
How to Grow a Mature Affiliate Programme: Four Priorities for Brands
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer Marketing Has an Infrastructure Problem
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
How Can Brands and Publishers Work Better Together?
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.