Keith Bendes is a globally recognised strategist and thought leader at the intersection of marketing, technology and the creator economy. As Chief Strategy Officer at Linqia and a Forbes contributor on influencer marketing, Keith has helped some of the world’s most innovative brands, including Ben & Jerry’s, Bud Light, Dove, Axe, Pepsi, Nissan and Microsoft, develop partnership and marketing strategies that deliver measurable impact.
Known for his ability to blend data-driven insight with creative storytelling, Keith has become a trusted adviser to both brands and creators. He regularly shares his expertise on major industry stages, engaging with leading marketing professionals and global brand leaders to shape the future of influencer and creator-led campaigns.
Through his podcasts, speaking engagements and Forbes commentary, Keith provides thought leadership on emerging trends in marketing, technology and the creator economy, offering actionable guidance for brands navigating a rapidly evolving landscape.
Keith Bendes’ work exemplifies strategic vision, innovation and influence. By connecting brands with creators in meaningful and measurable ways, he continues to define best practice in the creator economy while helping both sides of the ecosystem thrive in a digitally driven, culturally relevant world.
Newsdesk
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
All articlesMore in Hero100 2025
See allMore from Newsdesk
See allFrom our partners
Your Affiliate Programme Is Already Your AI Visibility Strategy.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Content Is Having Its Moment in Affiliate Again. Let’s Talk About Why
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.