Creator Economy - Hello Partner (Page 54)

Influencer Marketing Show Europe 2023: The Creator Economy Takes Over

The creator economy and influencer marketing industry took over London last week as IMS Europe saw over 1,300 attendees gather for in-depth sessions and networking opportunities.

By Jack Shute

/ 31 Oct 2023

Influencer Marketing Show Europe 2023: The Creator Economy Takes Over

“Traditional Influencer Marketing Is Sluggish and Drawn-Out” Sway Me Good on Launching at PI LIVE Europe and Revolutionising the Industry

We hear from our premier sponsor about its upcoming launch, its plans for PI LIVE Europe, and its thoughts on the future of influencer marketing.

By Jack Shute

/ 23 Oct 2023

“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023

We hear from our premier sponsor about their latest developments to help brands and publishers outperform in 2024, their plans for PI LIVE Europe, and their thoughts on global and European expansion in the next year.

By Jack Shute

/ 20 Oct 2023

“2023 was the year of the content creator” Rakuten Advertising on Influencer Integration and PI LIVE Europe 2023

GroupM Partners with Amazon Ads to Elevate Creator Content Amplification

The collaboration aims to offer the agency’s clients the chance to elevate their advertising with engaging creator-led campaigns on a global scale.

By Jack Shute

/ 17 Oct 2023

GroupM Partners with Amazon Ads to Elevate Creator Content Amplification

TikTok Revamps Creator Payments for Viral Filters and Effects

Through lower entry criteria and a flexible payment structure, TikTok is enhancing its Creator Fund to offer more support and recognition to the creators of viral filters and effects.

By Jack Shute

/ 16 Oct 2023

TikTok Revamps Creator Payments for Viral Filters and Effects

TikTok Expands Creative Horizons With Direct Posting Feature

The short-form video platform now supports direct posting from AI-powered Adobe apps, CapCut, Twitch, and more.

By Jack Shute

/ 12 Oct 2023

TikTok Expands Creative Horizons With Direct Posting Feature

ASA Penalises Accor Over Undisclosed Influencer Ad at The Savoy

In a recent ruling, the ASA warned hotel giant Accor about undisclosed influencer marketing practices at The Savoy, over a TikTok post that the hotel knew nothing about.

By Jack Shute

/ 12 Oct 2023

Instagram Set to Bring Back Creator Cash Bonuses

Instagram's Head has revealed plans to potentially reinstate cash bonuses for creators, as the platform hopes to solidify its connection with them.

By Jack Shute

/ 10 Oct 2023

Week in Review: Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 9 Oct 2023

Week in Review: Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC

Get Ready for IMS Europe 2023 With Our Complete Checklist

Get ready to elevate your influencer marketing game by joining us on 26th October at London's Old Billingsgate venue for a day packed with networking, learning, and pure influencer excitement.

By Jack Shute

/ 6 Oct 2023

Get Ready for IMS Europe 2023 With Our Complete Checklist

Gen Z and Streaming: Advertisers Ride the Subscription Wave

Contrary to the prevailing trends, Gen Z audiences can't imagine their lives without streaming services and subscriptions, providing advertisers with a golden opportunity.

By Jack Shute

/ 28 Sep 2023

Gen Z and Streaming: Advertisers Ride the Subscription Wave

Google and TikTok’s Search Partnership Will Be a Creator Game-changer

Reports suggest TikTok and Google are exploring an integration to boost discovery. We delve into what this partnership could mean for the future of search.

By Jack Shute

/ 25 Sep 2023