Creator Economy - Hello Partner (Page 53)

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning

Influencer marketers get an FTC warning, M&C Saatchi reveals a new creator marketing venture, Americans use TikTok for news, and sexy influencer posts make more cash, plus more.

By Jack Shute

/ 1 Dec 2023

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning

Measuring What Matters in Creator Marketing With Whalar’s Head of Media, Measurement & Analytics

As the creator economy matures, Whalar addresses the escalating demand for robust measurement frameworks to substantiate how campaigns are driving tangible business value.

By Jack Shute

/ 30 Nov 2023

Mega Influencers, Social Bans and Booming Ad Spend: Influencer Marketing in Southeast Asia

Southeast Asia presents a well of opportunity for influencer marketing. But there are some important things to be aware of. Macro or micro influencers? Which social platform? How much growth can you expect? We explore below.

By Sol Wilkinson

/ 28 Nov 2023

Mega Influencers, Social Bans and Booming Ad Spend: Influencer Marketing in Southeast Asia

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Mavrck’s Lindsey Gamble shares key takeaways from his interactive session at IMS, which explored the dynamic world of influencer marketing and the bustling creator economy.

By Jack Shute

/ 27 Nov 2023

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Snapchat's Creator Revolution: Unveiling Exclusive Updates for Dynamic Brand Collaborations

Snapchat’s Head of Talent Partnerships EMEA unveils new and exclusive creator updates and features for enhanced brand collaborations.

By Jack Shute

/ 21 Nov 2023

Week in Review: ‘Tube Girl’ Enters Hollywood, Leading Agencies Share 2024 Creator Predictions, and More TikTok Bans

The creator economy navigates legal challenges, platform shifts, and Hollywood crossovers, promising an eventful 2024. We have everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 20 Nov 2023

Week in Review: ‘Tube Girl’ Enters Hollywood, Leading Agencies Share 2024 Creator Predictions, and More TikTok Bans

“Creators Crave a Sense of Belonging”: Head of TikTok LIVE Agency on its Evolution

Yenan Wang explains TikTok LIVE’s creator offering, the future of LIVE entertainment and social commerce, how the monetisation model works, and the truth behind gifting.

By Jack Shute

/ 17 Nov 2023

“Creators Crave a Sense of Belonging”: Head of TikTok LIVE Agency on its Evolution

Amazon and Snap Join Forces to Introduce In-App Shopping on Snapchat

The groundbreaking partnership allows users to seamlessly purchase products directly through ads on Snap, enhancing both Amazon's reach and Snap's advertising business.

By Jack Shute

/ 15 Nov 2023

Amazon and Snap Join Forces to Introduce In-App Shopping on Snapchat

Disrupt’s Stevie Johnson and Jake Crabb Talk Deepfakes, Gen Z Marketing, and New Podcast

An update from the hosts of Status Update at the Influencer Marketing Show Europe 2023.

By Sol Wilkinson

/ 10 Nov 2023

Disrupt’s Stevie Johnson and Jake Crabb Talk Deepfakes, Gen Z Marketing, and New Podcast

Snapchat’s Ruth Arber on Creating Opportunities for Women in Tech

Snap Inc.’s Head of Fashion, Retail & Travel UK takes to the Female Leaders panel to discuss the importance of getting more women into engineering and tech roles, and how Snap is working to make this possible.

By Jack Shute

/ 9 Nov 2023

Snapchat’s Ruth Arber on Creating Opportunities for Women in Tech

Purple Goat IMS Voicebox Takeover: Driving Authentic Representation in Influencer Campaigns

This insightful discussion at The Voicebox underscored the importance of authentic representation in influencer campaigns during the Influencer Marketing Show Europe.

By Jack Shute

/ 1 Nov 2023

Purple Goat IMS Voicebox Takeover: Driving Authentic Representation in Influencer Campaigns

Influencer Marketing Show Europe 2023: The Creator Economy Takes Over

The creator economy and influencer marketing industry took over London last week as IMS Europe saw over 1,300 attendees gather for in-depth sessions and networking opportunities.

By Jack Shute

/ 31 Oct 2023

Influencer Marketing Show Europe 2023: The Creator Economy Takes Over