In this case study, Lise Höckertin, Influencer Marketing Manager at Estrid tells Talking Influence why influencer marketing works for the brand, and how the brand's strategy continues to evolve.

Influencer marketing strategies are now implemented far and wide by brands who want to push their product or service far and wide to engage, entertain, and turn casual consumers into loyal customers. Swedish razor brand, Estrid, are amongst those thriving in the influencer marketing space.
In this case study, Lise Höckertin, Influencer Marketing Manager at Estrid tells Talking Influence why influencer marketing works for the brand, and how the brand's strategy continues to evolve.

According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.