In this case study, Lise Höckertin, Influencer Marketing Manager at Estrid tells Talking Influence why influencer marketing works for the brand, and how the brand's strategy continues to evolve.

Influencer marketing strategies are now implemented far and wide by brands who want to push their product or service far and wide to engage, entertain, and turn casual consumers into loyal customers. Swedish razor brand, Estrid, are amongst those thriving in the influencer marketing space.
In this case study, Lise Höckertin, Influencer Marketing Manager at Estrid tells Talking Influence why influencer marketing works for the brand, and how the brand's strategy continues to evolve.

Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
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