Caner Daywood is a distinguished content and influencer marketing leader, currently a Senior Content & Influencer Specialist at L’Oréal Luxe. With over 15 years of experience in omni-platform content strategy, Caner has led global campaigns for iconic brands including Armani Beauty, Charlotte Tilbury, Fenty Beauty, Prada Beauty, Cartier, Coca-Cola and Tommy Hilfiger.
Previously, as Global Director of Content Strategy at Buttermilk Agency, Caner developed the agency’s first Strategy offering and pioneered the “Community-First Creator Agency” model. He spearheaded 360-degree creator campaigns across luxury and consumer brands, significantly boosting pitch win rates while delivering measurable engagement and video performance results. Notable achievements include doubling Charlotte Tilbury’s engagement rates and exceeding Armani Beauty’s view-through rate KPIs by over 60 per cent.
Caner is celebrated for blending cultural insight, creativity, and data-driven strategies to deliver campaigns that resonate across platforms, particularly emerging channels like TikTok. Beyond his strategic expertise, he is a confident presenter and empathetic leader, fostering high-performing teams and cultivating authentic creator-brand collaborations.
Through his innovative approach and commitment to results-driven creativity, Caner Daywood continues to shape the global creator economy, empowering brands and creators to build meaningful connections and achieve measurable impact.
