Monthly Top Line – January 2024
All the latest hires, movers, shakers, and mergers from the last month to keep you up to date with the partnership space.
Jack Shute
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
Check out the latest posts
Universal Music Group Cuts Ties With TikTok After Music Licensing Row
The music giant's decision to halt music licensing with TikTok highlights ongoing disputes over fair compensation and content control in the digital music landscape.
How Can Brands Navigate the Challenge of ‘Influencer Ghosting’?
A concerning trend where influencers vanish after signing agreements has urged for greater transparency and honesty to foster trust and maintain successful brand partnerships.
Stop Scrolling: Florida Passes Bill to Restrict Minors' Social Media Access
Florida's bipartisan HB 1 bill aims to restrict minors' access to social media, reflecting growing concerns about youth well-being in digital spaces. Meanwhile, Meta and Snapchat are quick to make appropriate changes.
BeReal Embraces Influencers With New Brand and Celeb Features
BeReal is set to revolutionise user engagement with the introduction of new influencer features that allow brands and celebrities to share unscripted moments.
Later and Mavrck Unite for a Fresh Chapter in Influencer Marketing
The rebranded Later Influence™ is on a mission to revolutionise influencer marketing with its Social Revenue Platform™, offering a blend of social media management, influencer marketing, and link-in-bio tools.
