TikTok Dives Into Long-Form Content as Growth Drops
TikTok's pivot to long-form content challenges norms and promises deeper connections, but its impact on user engagement remains uncertain.
Jack Shute
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
Check out the latest posts
Creators Say Commission Is Not Enough
EXCLUSIVE: CreatorIQ and Ipsos’ latest survey reveals that 41% of creators say brands are lacking opportunities besides affiliate, highlighting challenges and opportunities in affiliate marketing.
Snap Slashes Workforce by 10% Amidst Turbulent Tech Layoffs
Snap Inc. announces plans to reduce its global workforce by 10% as it navigates challenges in the competitive tech landscape.
The Controversy Surrounding Spain’s Proposed Influencer Law
Spain's proposed influencer regulations face criticism for their limited reach and effectiveness in tackling harmful content.
Unlocking the Future of Brand-Creator Collaborations
Participate in our survey and share the strategies that brands are employing in 2024, as we look to uncover the secrets to successful brand-creator collaborations.
Week in Review: Taylor Swift, MrBeast, and Biden Make up for a Whirlwind Week in Influencer Marketing
Taylor Swift faces AI-generated image threats, MrBeast proves the power of viral influencer marketing, TikTok has a pro-Biden influencer campaign takeover, and Instagram and Meta test new creator features.
