TikTok Dives Into Long-Form Content as Growth Drops
TikTok's pivot to long-form content challenges norms and promises deeper connections, but its impact on user engagement remains uncertain.
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
TikTok's pivot to long-form content challenges norms and promises deeper connections, but its impact on user engagement remains uncertain.
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