CreatorIQ, in collaboration with Ipsos, has unveiled insightful survey results shedding light on the current landscape of affiliate marketing. 

The report, shared exclusively with Hello Partner, emphasises the multifaceted nature of successful creator programmes, underlining that engagements constitute only a fragment of the equation.

The survey draws from the perspectives of over 125 creators, revealing a prevalent dissatisfaction with the transactional dynamics characterising many affiliate marketing interactions between creators and brands. 

In the pursuit of effective, multidimensional creator programmes, brands are urged to prioritise sustainable partnerships that offer mutual benefits, as creators prioritise quality and audience relevance in brand partnerships.

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