Jack Shute

Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.

Chiara Ferragni: Italy’s Influencer Scandal Followed by Tighter Regulations

An Italian regulator unveils stringent rules for influencers in the aftermath of Chiara Ferragni's controversial charity initiative, marking a pivotal moment in online content regulation.

By Jack Shute

/ 12 Jan 2024

Chiara Ferragni: Italy’s Influencer Scandal Followed by Tighter Regulations

YouTube Shorts Sees Surge in Brand Campaigns

CreatorIQ unveils a surge in short-form video dominance, with influencers leading brand experimentation on new channels such as Twitch and Snapchat.

By Jack Shute

/ 10 Jan 2024

TikTok Enhances Insights in “Mega” Update With Search Analytics and Keyword Ranking Data

TikTok's latest update turns the platform into a serious player in search marketing, signalling a shift towards comprehensive TikTok SEO strategies and creator-led approaches.

By Jack Shute

/ 9 Jan 2024

TikTok Enhances Insights in “Mega” Update With Search Analytics and Keyword Ranking Data

Threads Struggles to Impress Marketers and Creators With Low-Quality Recommendations

Threads faces backlash as users and creators express disappointment over a surge in low-quality recommendations, including concerning levels of hate speech.

By Jack Shute

/ 9 Jan 2024

Threads Struggles to Impress Marketers and Creators With Low-Quality Recommendations

Week in Review: Earnings of Top 50 Creators, Influencer Bans, and Instagram Frustrations

Instagram creators voiced frustrations over feature overload, the FTC issued stern warnings on influencer sponsorship disclosures, a Chinese influencer faced a potential lifelong ban and much more.

By Jack Shute

/ 5 Jan 2024

Week in Review: Earnings of Top 50 Creators, Influencer Bans, and Instagram Frustrations

X's 71% Value Drop Raises Questions on Creator Challenges

We explore the challenges facing social media platform X as it grapples with a decline and discover how creators can navigate opportunities amidst shifting dynamics in 2024.

By Jack Shute

/ 4 Jan 2024

X's 71% Value Drop Raises Questions on Creator Challenges

Monthly Top Line – December 2023

All the latest hires, movers, shakers, and mergers from the last month to keep you up to date with the partnership space.

By Jack Shute

/ 21 Dec 2023

End of Year Wrap-Up – Our Favourite Stories From 2023

Let's reflect on 2023 before we break for the holidays!

By Jack Shute and Sol Wilkinson

/ 20 Dec 2023

End of Year Wrap-Up – Our Favourite Stories From 2023

Influencer Marketing’s AI Revolution: Optimism and Transparency

The study reveals a transformative shift in the influencer marketing industry, with cautious optimism and a call for transparency at its core.

By Jack Shute

/ 19 Dec 2023

Influencer Marketing’s AI Revolution: Optimism and Transparency

Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus

From Instagram's celebrity podcast debut to Traackr's top brands in influencer marketing, and China's luxury leaders, we’ve summarised a week of seismic shifts in digital landscapes and influencer marketing strategies.

By Jack Shute

/ 15 Dec 2023

Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus

REPLAY: Breaking the Ad Mold: Next-Level Influencer Tactics for 2024

Our webinar helped redefine attendees’ approach to influencer campaigns in 2024, providing the chance to gain a competitive edge in the dynamic world of influencer marketing.

By Jack Shute

/ 14 Dec 2023

REPLAY: Breaking the Ad Mold: Next-Level Influencer Tactics for 2024

Whalar Unveils First-of-a-Kind Campuses for Creators

Whalar's latest project, The Lighthouse, sets to transform the Creator Economy with dedicated campuses that provide a hub for learning, connection, and career growth for content creators.

By Jack Shute

/ 11 Dec 2023

Whalar Unveils First-of-a-Kind Campuses for Creators