Jack Shute

Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.

On Broadway: Influencer Marketing Show USA Returns to New York

IMS USA returns to the heart of New York City, where the vibrant pulse of Broadway meets the cutting edge of influencer marketing.

By Jack Shute

/ 7 Dec 2023

TikTok x CreatorIQ Report Reveals ‘What Makes Best Ads’ for Brands

A new report from TikTok and CreatorIQ reveals the secrets to advertising success, suggesting that creators hold the key to capturing audience trust.

By Jack Shute

/ 6 Dec 2023

TikTok x CreatorIQ Report Reveals ‘What Makes Best Ads’ for Brands

Monthly Top Line – November 2023

All the latest hires, movers, shakers, and mergers from the last month to keep you up to date with the partnership space.

By Jack Shute

/ 5 Dec 2023

The Global Influencer Marketing Awards 2024: Riding the Wave of Creator Evolution

With new categories, where innovation meets recognition in the ever-evolving influencer marketing landscape, the GIMA Entry Kit is now available to download.

By Jack Shute

/ 4 Dec 2023

The Global Influencer Marketing Awards 2024: Riding the Wave of Creator Evolution

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning

Influencer marketers get an FTC warning, M&C Saatchi reveals a new creator marketing venture, Americans use TikTok for news, and sexy influencer posts make more cash, plus more.

By Jack Shute

/ 1 Dec 2023

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning

Measuring What Matters in Creator Marketing With Whalar’s Head of Media, Measurement & Analytics

As the creator economy matures, Whalar addresses the escalating demand for robust measurement frameworks to substantiate how campaigns are driving tangible business value.

By Jack Shute

/ 30 Nov 2023

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

Mavrck’s Lindsey Gamble shares key takeaways from his interactive session at IMS, which explored the dynamic world of influencer marketing and the bustling creator economy.

By Jack Shute

/ 27 Nov 2023

‘The Creator Economy Challenge’ With Mavrck's Associate Director of Influencer Innovation

eBay Ads Reveal the New Black Friday Craze Amongst Young Consumers

Younger shoppers are much keener for Black Friday deals this year as the cost of living Christmas creeps around the corner, according to new data from eBay Ads.

By Jack Shute

/ 23 Nov 2023

Snapchat's Creator Revolution: Unveiling Exclusive Updates for Dynamic Brand Collaborations

Snapchat’s Head of Talent Partnerships EMEA unveils new and exclusive creator updates and features for enhanced brand collaborations.

By Jack Shute

/ 21 Nov 2023

Week in Review: ‘Tube Girl’ Enters Hollywood, Leading Agencies Share 2024 Creator Predictions, and More TikTok Bans

The creator economy navigates legal challenges, platform shifts, and Hollywood crossovers, promising an eventful 2024. We have everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 20 Nov 2023

Week in Review: ‘Tube Girl’ Enters Hollywood, Leading Agencies Share 2024 Creator Predictions, and More TikTok Bans

“Creators Crave a Sense of Belonging”: Head of TikTok LIVE Agency on its Evolution

Yenan Wang explains TikTok LIVE’s creator offering, the future of LIVE entertainment and social commerce, how the monetisation model works, and the truth behind gifting.

By Jack Shute

/ 17 Nov 2023

“Creators Crave a Sense of Belonging”: Head of TikTok LIVE Agency on its Evolution

Amazon and Snap Join Forces to Introduce In-App Shopping on Snapchat

The groundbreaking partnership allows users to seamlessly purchase products directly through ads on Snap, enhancing both Amazon's reach and Snap's advertising business.

By Jack Shute

/ 15 Nov 2023

Amazon and Snap Join Forces to Introduce In-App Shopping on Snapchat