LinkedIn's New Algorithm Values Experts Over Creators
LinkedIn's algorithm overhaul signals a shift towards valuing professional expertise over generic 'creator' labels, empowering users to share meaningful insights and connect authentically.
Jack Shute
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
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Instagram Expands Marketplace to Connect Creators and Brands Globally
Instagram's marketplace expansion opens new avenues for creators and brands to collaborate across eight new countries, aiming to foster meaningful partnerships and drive impactful marketing campaigns.
As Pinterest Dives into ‘Shoppable-Streaming’, Could Other Platforms Follow?
Pinterest ventures into streaming and long-form content with a shoppable TV show, marking its inaugural foray beyond the platform. We take a look at what TikTok, Instagram, and X are doing to follow suit.
EU Launches Probe Into TikTok Over Addiction Concerns and Content Breaches
The European Union has initiated a formal investigation into TikTok over suspected breaches of online content rules, including concerns about protecting minors and ensuring transparent advertising.
UGC and Female Creators Lead the Way in Influencer Marketing
Female creators and user-generated content are reshaping the influencer marketing landscape, according to a new report.
Snap Partners With Fospha to Transform Campaign Analytics
Snap's dynamic collaboration with Fospha promises to revolutionise Snapchat campaign analytics, empowering marketers with enhanced insights for strategic success.
