Instagram has revealed the expansion of its marketplace tool to facilitate connections between brands and creators in eight additional countries.
This move aims to enhance opportunities for paid partnerships and advertisements across diverse regions, including Canada, Australia, New Zealand, the UK, Japan, India, and Brazil.
The marketplace initiative, initially piloted in the US back in 2022, has since seen significant traction, with "thousands" of creators and brands joining the platform. Instagram's strategic expansion underscores its commitment to fostering collaboration between content creators and businesses globally.
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