Don’t Sleep on Gen Gran: Fixing Ad Ageism in 2023
Although Gen Z seems to be all the rage, brands are overlooking a lucrative audience in older consumers, with over-60s making up only 4% of people in global ads.
Jack Shute
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
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OnlyFans Users Spent $5.6 Billion on Creator Content in Last Year
Content creators took home almost $4.5 billion of the total sum, relying on its subscription model and services to generate an income.
YouTube Reveals Groundbreaking AI Music Principles
YouTube shares AI music Principles for partnering with the music industry on AI technology and launches YouTube Music AI Incubator.
Creator Pay Debate: Amazon Offers Influencers $25 for Videos
Amazon's bid to amplify its TikTok-Style shopping feed has caused some controversies, with creators saying the rates are too low for their work.
What We Learnt From UK Black Pride’s Authentic Partnerships With NYX and TikTok
UK Black Pride provided some great examples of how brands can achieve authentic activism.
Week in Review: Mavrck Report Reveals Shifts in Creator Pay
Everything you might have missed from the past week in partnership marketing.
