Monthly Top Line – December 2023
All the latest hires, movers, shakers, and mergers from the last month to keep you up to date with the partnership space.
Jack Shute
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
Check out the latest posts
End of Year Wrap-Up – Our Favourite Stories From 2023
Let's reflect on 2023 before we break for the holidays!
Influencer Marketing’s AI Revolution: Optimism and Transparency
The study reveals a transformative shift in the influencer marketing industry, with cautious optimism and a call for transparency at its core.
Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus
From Instagram's celebrity podcast debut to Traackr's top brands in influencer marketing, and China's luxury leaders, we’ve summarised a week of seismic shifts in digital landscapes and influencer marketing strategies.
REPLAY: Breaking the Ad Mold: Next-Level Influencer Tactics for 2024
Our webinar helped redefine attendees’ approach to influencer campaigns in 2024, providing the chance to gain a competitive edge in the dynamic world of influencer marketing.
Whalar Unveils First-of-a-Kind Campuses for Creators
Whalar's latest project, The Lighthouse, sets to transform the Creator Economy with dedicated campuses that provide a hub for learning, connection, and career growth for content creators.
