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Branded Entertainment Network Brings Deep Learning Technology to Improve Influencer Content Campaigns

Branded Entertainment Network, a company that connects global brands to consumers through the power of popular entertainment, announced it has developed deep learning neural networks to help brand marketers better

By Guest Writer

/ 23 Oct 2018

Branded Entertainment Network Brings Deep Learning Technology to Improve Influencer Content Campaigns

#IMSHOW18: Highlights from the Influencer Marketing Show

What an eventful couple of days in the big smoke! The Influencer Marketing Show, which took place this week on October 15-16 was in full swing and packed to

By Guest Writer

/ 22 Oct 2018

#IMSHOW18: Highlights from the Influencer Marketing Show

Q&A: Scott Guthrie on the ASA and Transparency within the Influencer Marketing Channel

With the Influence Marketing Show just around the corner, we’re extremely excited to dive into the incredibly vast panel discussions, speaker sessions and networking opportunities at the two-day

By Guest Writer

/ 12 Oct 2018

Q&A: Scott Guthrie on the ASA and Transparency within the Influencer Marketing Channel

Takumi Scraps Follower Numbers for Guaranteed Impressions

In an ‘industry first’, influencer marketing platform Takumi has stopped using follower numbers to measure campaign impact and cost. Instead, it will focus on the number of ‘guaranteed impressions’ generated

By Guest Writer

/ 12 Oct 2018

Takumi Scraps Follower Numbers for Guaranteed Impressions

Influencer 50: Nominations Open for Top Influencers of 2018

Talking Influence is extremely excited to launch its first ever Influencer 50 – a definitive list of the year’s most important and influential people driving influencer marketing forward, as voted

By Guest Writer

/ 9 Oct 2018

Influencer 50: Nominations Open for Top Influencers of 2018

Klear Partners With Hootsuite to Offer Influencer Marketing Technology

Klear, an influencer marketing technology company, today announced that it will be partnering with Hootsuite, a popular social media management solution, to provide enterprise brands with a comprehensive set of

By Guest Writer

/ 9 Oct 2018

Klear Partners With Hootsuite to Offer Influencer Marketing Technology

ASA Launches New Guide for Social Influencers

The ASA has launched a new guide for social influencers in conjunction with the CMA to help them stick to the ad rules. The Advertising Standards Agency (ASA) have launched

By Guest Writer

/ 1 Oct 2018

ASA Launches New Guide for Social Influencers

Three-Fifths of Sports Brands Use Social Media Influencers

According to research from global affiliate network Awin, around 62% of sportswear and fitness brands have used social media influencers to promote their products, with two-thirds of content creators

By Guest Writer

/ 25 Sep 2018

Three-Fifths of Sports Brands Use Social Media Influencers

Pinterest Embraces Influencer Marketing with New API

Influencer marketing on Pinterest is all about great content and making sure that content can be found. With this in mind, Pinterest is embracing influencer marketing further as it provides

By Guest Writer

/ 19 Sep 2018

Pinterest Embraces Influencer Marketing with New API

Five Reasons to Attend the Influencer Marketing Show

With less than four weeks to go until the return of the Influencer Marketing Show, we’re running a series of spotlight features to get you excited for this year’

By Guest Writer

/ 18 Sep 2018

Five Reasons to Attend the Influencer Marketing Show

A Third of UK Instagram Users Purchase Products Promoted by Influencers

According to research from influencer marketing platform Takumi, 30% of Instagram users in the UK are more likely to purchase a product or service if they see it promoted by

By Guest Writer

/ 17 Sep 2018

A Third of UK Instagram Users Purchase Products Promoted by Influencers

L’Oreal Runs ‘Background Checks’ on Influencers as Part of Vetting Process

In wake of recent headlines around the problems of fraud and fake followers in the influencer marketing industry, L’Oreal’s Active Cosmetics Division has taken measures to ensure transparency

By Guest Writer

/ 14 Sep 2018