Next week, the Hello Partner team will be heading to London for Rakuten Advertising Dealmaker Europe.
Hosted once again at the warm and welcome Brewery, this year’s show looks to be packed with valuable discussions, product demos, and networking opportunities.
A cutting-edge agenda
Dealmaker always provides a fascinating agenda – and this year appears to be one of the best yet.
Kevin Edwards, Director of the APMA, will be leading a panel discussion on measurement challenges in the channel.
With the industry shift to GA4, affiliate marketing has recently encountered even more difficulties with measurement, attribution, and tracking.
The session will lay out strategies for overcoming these all-too-prevalent problems, including rising models like MMM.
It’s a dialogue that’s quickly becoming the centre of interest this year. We’re looking forward to hearing Rakuten Advertising’s angle on the topic.
What’s more, there will be a panel on full-funnel strategies with affiliate leaders from Lyst, LOEWE, and Skimlinks.
Another critical theme for the year, full-funnel has been floating around as the ‘best new idea’ in affiliate marketing for a while, but we’re starting to see more and more of these kinds of campaigns brought into the real world.
The panel will be sharing actionable strategies for penetrating new markets and crafting stellar full-funnel campaigns.
But that’s not all. There will be sessions on affiliate fraud, travel insights, and more. Check out the full agenda here.
We hope to see you there
We’re proud to be official media sponsors of Rakuten Advertising Dealmaker this year. Our team will be on site at the Hello Partner stand to discuss events opportunities and the Hosted Meetings Programme.
I will be circulating with a roaming mic, so please come say Hi if you’d like to share a hot take.
And, of course, as always we’re looking forward to a terrific lunch. Dealmaker serves some of the best food options in the business. We can’t wait!
See you there – The Brewery, 52 Chiswell St, London.
Register for Rakuten Advertising Dealmaker Europe now.
