Vietnam’s affiliate ecosystem reached a significant milestone this week.
The affiliate platform Permate Global has launched a digital marketplace built specifically for the country’s affiliate partnerships.
Even though partnership platforms like impact.com and ACCESSTRADE operate in Vietnam, Permate’s new release is the first of its kind: an affiliate marketplace dedicated to Vietnamese advertisers and publishers.
In this way, it functions more akin to networks centered on a regional market.
Permate’s platform provides a full self-service suite of features, allowing advertisers to post campaigns, set commission rates, and directly engage with publishers.
“Affiliate marketplaces are already thriving in the U.S. and Europe,” said Nguyen Duy, Founder of Permate. "Our goal is to bring this proven model to Vietnam, where the affiliate industry is ripe for transformation."
While Duy expressed confidence in the launch, he noted that market adoption could be a challenge. This partnership model is brand new to the country’s industry.
“Change is always met with skepticism," Duy said. “That's why we are committed to educating both brands and publishers on the benefits of direct affiliate marketing.”
Permate’s founders have roots grounded in over ten years of global affiliate marketing, having built their experience in the US-based venture Integrate Corp.
Duy reflected, “Every market is unique, but expertise in affiliate marketplace operations is a significant advantage. We aim to combine local insights with international best practices to create a sustainable, high-performance platform.”
Permate’s primary objective is to collaborate with the "Tam su Affiliate - MMO" community, a vibrant hub of Vietnam’s affiliates and influencers. Here, members share and discuss experiences, strategies, and insights.
The group’s Founder, Nguyen Anh Tin, has endorsed Permate, stating, "We need bold, innovative ideas to break the stagnation in Vietnam's affiliate space. Permate is taking a risk, but if successful, it could redefine how businesses approach performance marketing."
Bright opportunities
Southeast Asia is one of the fastest growing digital economies in the world, outpacing China, the US, and the UK.
Vietnam is expected to be one of the fastest growing markets in this region, with experts predicting its digital economy GMV to surge by 20% between 2023 and 2025.
By 2030, the country’s digital economy is expected to be valued between $90–$200 billion..
Affiliate activity in general is on the rise in Southeast Asia. Last year, impact.com partnered with Affilired to unlock growth in these markets.
While its new affiliate marketplace is focused on Vietnamese vendors and publishers, Permate does not appear to restrict its platform to clients in the area. Thus, the platform could prove useful for western partners trying to crack the market.
Either way, it is certainly exciting to see new developments in the region’s affiliate landscape.
