Seattle-based affiliate marketing platform Levanta has raised $20 million in Series A funding, led by Volition Capital. The investment will fuel the platform's expansion, enhance product development, and strengthen its position as a leader in creator-driven commerce for Amazon sellers.
Levanta, launched in 2023, enables direct partnerships between Amazon sellers and creators, capitalising on the growing popularity of influencer-driven marketing. The platform supports sellers across major Amazon markets, including the US, UK, Canada, France, and Germany, with plans to expand to Spain and Italy in 2025. Notable clients include HexClad, Kitsch, and Caraway.
The affiliate marketing industry is on track to hit $12 billion globally by 2025, driven by the rise of performance-based partnerships and changing consumer behaviours. Nearly half of shoppers now make purchases influenced by creators, underscoring the value of Levanta’s approach. The company has facilitated significant returns for sellers, projecting $286 million in annualised gross merchandise value based on recent performance.
“Levanta is perfectly positioned to capitalise on the massive growth opportunity in affiliate marketing and creator commerce,” said Larry Cheng, Managing Partner at Volition Capital.
Levanta’s co-founders, Ian Brodie, Rob Schab, and Spencer McKenney, bring extensive experience in affiliate marketing, having previously scaled Grovia before its acquisition by Acceleration Partners. This expertise underpins Levanta’s rapid growth and ability to deliver for its clients.
“This funding is a pivotal moment for Levanta,” said Ian Brodie, CEO. “We’re committed to driving innovation and providing an ecosystem where brands and creators can collaborate to grow their businesses.”
The funding will support Levanta’s expansion into new markets, bolster its business development team, and further enhance platform capabilities, ensuring it remains a critical tool for Amazon sellers navigating the creator-driven commerce landscape.
