Is it already the second Week in Review of the year? It feels as though 2024 hasn’t wasted any time jumping back into the game, as we’ve already seen exciting new partnerships, game-changing browser updates, and revolutionary research shaking up the space.
Below, we’ve collected some of the best stories you (and we) might have missed this week. Enjoy!
There’s a new sheriff in town
Fraud detection solution IPQS and marketing automation tool Phonexa have joined forces to combat affiliate fraud.
The partnership has three main areas of focus: lead verification, fraudulent leads, and onboarding of authentic publishers. The two will work together by integrating IPQS’s fraud insights into the Phoenxa platform, where it will become available for clients.
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