“As a Channel, We Are Incredibly Resilient”: Kirsten Black Talks Shifts, Shocks and Untapped Potential

​In recent years, influencers have become a hot topic in the industry, acquiring both consumer trust and growing investment. Within this channel, the utilisation of micro-influencers is on the rise, with this category proving it has the chops to tap into niche audiences and secure higher engagement rates than macro or mega creators.

In a recent conversation with Kirsten Black, Affiliate Director at EssenceMediacom and Co-Founder of the Agency Advisory Board (AAB), she said it’s a space which holds a lot of promise.