APMA Launches Affiliate Brand Survey for 2025
The findings will be revealed at PI LIVE Europe.
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Full Funnel Influence Turning Clicks into Customers
As brands shift their influencer marketing focus to ROI, creators are playing a bigger role in full-funnel strategies.
APMA Launches Affiliate Brand Survey for 2025
The findings will be revealed at PI LIVE Europe.
Expanding Influence Norwegian Cruise Line's Strategic Approach to Creator Partnerships
Join Michael Radlick and Julianne Inglis as they dive into how NCL transformed its approach to creators, moving beyond transactional campaigns to long-term relationships that deliver real ROI.
Beyond the Trend: How Brands Can Build Cultural Moments that Last
From leveraging social listening to cultivating long-term creator partnerships, this discussion will uncover the strategy behind brand-owned moments that continue to earn consumer attention long after launch.
The First Wave of Speakers for PI LIVE Europe 2025 Has Landed
Bright minds shaping the next phase of growth will be leading the conversation at PI LIVE Europe this year.
SoFire’s Hot Campaigns: Urban Decay Uses OnlyFans Star to End Makeup ‘Blandemic’, but for Better or Worse?
This week, we’re looking at a campaign that’s made waves in the beauty industry: the Urban Decay x Ari Kytsya campaign.
