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Twitch’s Strategic Shift: Will a TikTok-Inspired Feed Boost User Engagement?

Twitch announced a change to their mobile app that seems eerily similar to TikTok - but will the move pay off?

Twitch’s Strategic Shift: Will a TikTok-Inspired Feed Boost User Engagement?

It’s no secret that TikTok’s short-form content and For You Page has achieved incredible engagement, and many platforms have attempted to replicate that success. Now, Twitch are putting their spin on it.

Earlier this week it was announced that the Twitch app will open directly on the discovery feed -  Twitch’s answer to the For You Page - the user interface change will allow users to scroll between stream previews, so they can find the content they want to watch.

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