Are you a creator on Instagram? Have you noticed an inconsistency in the quality of your videos? Maybe you’ve noticed that one of your recent, less popular videos seems to be lower in quality than your older, more popular ones. Well, you’re not going crazy, this week, Head of Instagram Adam Mosseri revealed in an AMA that the quality of your videos depends on how many views they get.
The Video Quality Trap: Why Smaller Creators Struggle on Instagram
Meta revealed their video quality strategy favours popular creators, leaving smaller creators stuck with lower quality videos - and a tougher path to growth.
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