Are you a creator on Instagram? Have you noticed an inconsistency in the quality of your videos? Maybe you’ve noticed that one of your recent, less popular videos seems to be lower in quality than your older, more popular ones. Well, you’re not going crazy, this week, Head of Instagram Adam Mosseri revealed in an AMA that the quality of your videos depends on how many views they get.
The Video Quality Trap: Why Smaller Creators Struggle on Instagram
Meta revealed their video quality strategy favours popular creators, leaving smaller creators stuck with lower quality videos - and a tougher path to growth.
From our partners
Your Affiliate Programme Is Already Your AI Visibility Strategy.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
By
Tom Bourne
/
Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
By
Sofia Aira
/
Content Is Having Its Moment in Affiliate Again. Let’s Talk About Why
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
By
Chloe Hall
/
Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
By
Newsdesk
/