In the past few years, social media platforms have been pushing users to purchase subscriptions. Whether it be to access paywall content or obtain verification, uptake has been slow. However, it’s a different story for Snapchat.
The Rise of Snapchat+: Exclusive Features and User Engagement Drive Success
Snapchat announced their subscription program, Snapchat+, reached 11 million paying subscribers - but what's the reason for their success?
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Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
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Newsdesk
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Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
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Ben Smye
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How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
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Newsdesk
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Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
By
Sofia Aira
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