mrge Appoints New CEO
Dave Reed brings more than 20 years of experience to the role and will lead mrge’s continued focus on international expansion.
Performance Marketing293
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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New Engen Acquires LT Partners
Performance marketing and affiliate marketing unite with this recent acquisition, bolstering a powerful full-funnel approach for both companies.
Buy Now, Pay Later Comes to Amazon Pay for U.S. Merchants
Amazon Pay partners with BNPL provider Affirm, as the publisher model increases its influence in the performance marketing space.
Monthly Top Line – May 2023
It’s been another busy month in the partnerships space. From Twitter to UNiDAYS to Webgains, CEOs seem to be the theme of May, as many businesses saw a changing of the guard.
Publicis Groupe Acquires AI Research Joint Venture
The acquisition arrives as part of an effort to increase AI capabilities.
More Money, More Problems: CTV Ad Space Is Booming, but Fraud Is on the Rise
New research reveals that CTV bot fraud has risen by 69%. What is CTV ad fraud, and why is it increasing?
