Every year, the performance marketing arena expands and becomes more vibrant, achieving greater successes and pioneering new frontiers. This progress can be attributed to the remarkable efforts of exceptional individuals, teams, campaigns, partnerships, and cutting-edge technologies that set the pace for the entire industry.

Over the past 12 months, we've witnessed a clear impact on businesses due to the rising cost of living and the ever-increasing influence of technology in our field. Both of these factors have played a pivotal role in shaping some of our newly introduced categories this year. We've observed a shift from an exclusive focus on growth to a greater emphasis on efficiency, coupled with a growing appetite for innovative processes and campaigns.

While the challenges may be daunting, let's work together to build team morale, credibility, and profitable partnerships at the upcoming Performance Marketing Awards!

New categories for a new age

Next year’s awards will see five more brand new categories added to the list, in order to fully celebrate our evolving industry, its ongoing innovation, and the trendsetting trailblazers who make it all possible. These new categories are:

  • Best Full Funnel Strategy
  • Best Experimental Campaign
  • Best Use of Dynamic Commissioning
  • Best Use of AI in Performance Marketing
  • Performance Marketing Fair Play Award

Alongside the new categories, we’ve also introduced some revisions to existing categories for this year, with ‘Best Content Commerce Campaign’ being repositioned as ‘Best Content Partnership’, and ‘Best Programmatic Campaign’ evolving into ‘Best use of Programmatic Ad Buying’ to encapsulate CTV and other ad buying opportunities.

These introductions and changes reflect the continuous expansion of the performance marketing landscape as it embraces new tech, tools, and ideas such as AI, a surge in the integration of the retail media platform, and an extension into the widely embraced CTV sector.

Succeed with the help of our entry kit

Prepare yourself to pave your way to success with our entry kit! We are thrilled to inform you that the entry kit for the Performance Marketing Awards 2024 is now available for download.

Our comprehensive entry kit comprises all the vital information you require to participate in the awards. This includes detailed descriptions of the categories, the criteria by which entries will be judged, as well as valuable insights and advice from judges who presided over last year's awards - it’s got everything you need!

For anyone planning to submit an entry, it’s essential and will significantly enhance your prospects of crafting a winning submission, so don’t miss out! Take it from one of our previous winners:

“Winning proves to us that the hard work that goes into everything we do with our clients – the hand-holding and the face-to-face and the extension of the affiliate teams – really does pay off. The PMA’s is a big celebration of everything we’ve done over the past two years to achieve excellent performance for our clients. We’re bloody chuffed!” - Charlie Keohane - Performance Director at Optimise

Important dates for your diary

With 34 categories to enter this year, we want to make sure you don’t miss out on a major opportunity to build your credibility and reputation with a PMA win! So, take note of the dates below, which outline the roadmap to the awards later this year:

  • Entries Open - 02/10/23
  • Early Bird Entries Close- 25/01/24
  • Regular Entries Close - 01/02/24
  • Late Entries Close - 13/02/24
  • Last Chance Entry Deadline - 23/02/24
  • Shortlist Announced - 05/04/24
  • The Awards - 16/05/24

This is your chance to celebrate the performance marketing industry and those within it, whether that’s media owners, agencies, publishers, or brands in the space. Shining a light on campaigns that follow our core principles should be, where possible, demonstrated throughout your entries, and we encourage you to show us something we've never seen before.

Join our judges!

As we introduce a fresh direction with our awards, including exciting new categories and innovative concepts in the performance marketing realm, we're extending an invitation to new individuals to join our judging panel.

We are seeking individuals with a profound understanding of the industry, a knack for discerning evaluation, and a commitment to maintain impartiality while assessing entries. If this aligns with your qualifications or someone you know, we warmly encourage you to apply to be or nominate a judge!

See you there…

We're eagerly anticipating yet another extraordinary evening at the PMAs, where we'll have the opportunity to connect with familiar friends and faces and rejoice in each other's company. To get a glimpse of what you can look forward to at next year's ceremony, please take a moment to watch our 2023 Ceremony Highlights.

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