Snap Partners With Fospha to Transform Campaign Analytics
Snap's dynamic collaboration with Fospha promises to revolutionise Snapchat campaign analytics, empowering marketers with enhanced insights for strategic success.
Performance Marketing293
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
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Mitgo’s New Co-CEO Talks Plans, Investment, and Mobile Partners
With 15 years of valuable experience, Artem Ozerkov joins Alexander Bachmann as Co-CEO of Mitgo Group. We caught up with him about his plans for the year ahead, what affiliates he’ll be investing in, and more.
Google Lists Penalties If Marketers Don’t Update Their Consent Policy
Marketers risk severely reducing their abilities on Google Ads if they don’t update to Consent Mode v2 before the deadline.
Nielsen and Google Team Up to Supply Enhanced CTV Insights
Launching globally, the solution will help advertisers better understand cross-platform campaigns.
Amazon Ad Tier Backlash: End of Days for CTV?
Prime Video’s controversial price increase has incited furious responses from subscribers. CTV is rapidly becoming a powerhouse of performance marketing. But are the demands of streaming giants ruining its credibility with consumers?
Embracing the Cutting-Edge: The PI LIVE USA 2024 Agenda Has Landed
Find out what's in store in Miami this year...
