Week in Review: Holiday Season Stats and Predictions
Record-breaking Black Friday predictions; the mistakes brands are making with holiday ads; and the demographics most likely to use BNPL over the holidays.
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Snapchat’s Head of Talent Partnerships EMEA unveils new and exclusive creator updates and features for enhanced brand collaborations.
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The creator economy navigates legal challenges, platform shifts, and Hollywood crossovers, promising an eventful 2024. We have everything you might have missed from the past week in influencer marketing and the creator economy.
“Creators Crave a Sense of Belonging”: Head of TikTok LIVE Agency on its Evolution
Yenan Wang explains TikTok LIVE’s creator offering, the future of LIVE entertainment and social commerce, how the monetisation model works, and the truth behind gifting.
Republic of Media's Francesca Coia on Ending Stigma in Performance Marketing
What specific actions can you make to see the right kind of change in your workplace?
