Safeguarding Strategies for the Dark Side of Affiliate Marketing
We explore black hat practices, how to keep them at bay, or maybe even use them for good.
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Snapchat’s Ruth Arber on Creating Opportunities for Women in Tech
Snap Inc.’s Head of Fashion, Retail & Travel UK takes to the Female Leaders panel to discuss the importance of getting more women into engineering and tech roles, and how Snap is working to make this possible.
Uber’s Head of Advertising Shares Top Consumer Secrets at PI LIVE Europe
Among the buzzing networking and numerous industry-leading sessions, the keynote presentation from Paul Wright was a definite highlight, with attendees taking away exclusive insights.
Purple Goat IMS Voicebox Takeover: Driving Authentic Representation in Influencer Campaigns
This insightful discussion at The Voicebox underscored the importance of authentic representation in influencer campaigns during the Influencer Marketing Show Europe.
Week in Review – Amazon’s Fall Frenzy Forecasts Popular Product Categories for Holiday Season
Also, retail media surges with a new LiveRamp partnership and cookie deprecation, while creator marketing gets an AI makeover in another collaboration. Plus, much more.
ASA Penalises Accor Over Undisclosed Influencer Ad at The Savoy
In a recent ruling, the ASA warned hotel giant Accor about undisclosed influencer marketing practices at The Savoy, over a TikTok post that the hotel knew nothing about.
