How Affiliate Marketers Can Gain More Budget From CMOs
Simon Baptist of AppLovin weighs in on how to get brands to invest in the affiliate channel. Also discusses rewards and customer satisfaction.
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Week in Review: Earnings of Top 50 Creators, Influencer Bans, and Instagram Frustrations
Instagram creators voiced frustrations over feature overload, the FTC issued stern warnings on influencer sponsorship disclosures, a Chinese influencer faced a potential lifelong ban and much more.
Affiliate Marketing 2024: A Glimpse Into A Tech-Fueled, Publisher-Empowered Future
What does 2024 have in store for affiliate marketers?
Influencer Marketing’s AI Revolution: Optimism and Transparency
The study reveals a transformative shift in the influencer marketing industry, with cautious optimism and a call for transparency at its core.
Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus
From Instagram's celebrity podcast debut to Traackr's top brands in influencer marketing, and China's luxury leaders, we’ve summarised a week of seismic shifts in digital landscapes and influencer marketing strategies.
How To Fix Affiliate Tracking in 2024
Last week, a sizeable portion of the UK publisher industry gathered in Soho, London to discuss the pressing issues of ongoing broken tracking, user consent and cookie deprecation in affiliate marketing.
