THG's CMO on Thriving Through Partnerships: Insights from the Retailer's Global Expansion
We're often always to hear a CMO's perspective on the affiliate channel. In this case, Knappy's view is not only positive, but unique and progressive.
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Make Them Fall in Love: Why ‘Emotion’ is Crucial to Your Affiliate Strategy
Flavilla Fongang explains the 'emotional' era of digital marketing and what this means for affiliate/influencer partnerships.
The Growing Problem with APAC Subnetworks and PPC Fraud
Several US & UK advertisers have seen a substantial amount of hijacking from affiliates on APAC subnetworks. I heard from an agency, brand protection platform, and APAC subnetwork to learn more about this.
"It's Going to Get Worse" TopCashback and Moonpull Discuss Affiliate Tracking
TopCashback's James Little and Moonpull's Steven Brown discuss all things affiliate tracking, from responsibility to solutions and beyond.
Week in Review: 75% of Advertisers Are Still Unprepared for Cookie Deprecation
Plus, AI Overview analysis and new link curation tools for creators.
Week in Review: Coupon-based Tracking & Marketers Lead the Charge with AI
All the news you missed from the past week.
