Week in Review: Update to YouTube Shorts and NATO Taps into Creator Economy
Everything you may have missed this week in the creator economy and influencer marketing.
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UK Partnership Marketing Leaders React to Labour’s Landslide Victory
Industry leaders tell us what they think about the new government and how it will impact the partnership marketing space.
Adapting to Instagram’s New Algorithm: Expert Tips for Creators
Instagram's new "sends-per-reach" metric doesn't have to be daunting. Lindsey Gamble shares his top tips for creators.
THG's CMO on Thriving Through Partnerships: Insights from the Retailer's Global Expansion
We're often always to hear a CMO's perspective on the affiliate channel. In this case, Knappy's view is not only positive, but unique and progressive.
Make Them Fall in Love: Why ‘Emotion’ is Crucial to Your Affiliate Strategy
Flavilla Fongang explains the 'emotional' era of digital marketing and what this means for affiliate/influencer partnerships.
The Growing Problem with APAC Subnetworks and PPC Fraud
Several US & UK advertisers have seen a substantial amount of hijacking from affiliates on APAC subnetworks. I heard from an agency, brand protection platform, and APAC subnetwork to learn more about this.
