SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators
For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign.
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For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign.
Major wins from the past month.
As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.
Sean Sewell calls on the wider industry to grow together.
Here's a rundown of all the social media updates from June that you need to know about.
Arthur Brenac and Yann Caloghiris share expert insights on the ethical dilemmas, creative disruption, and the future role of human influencers in an AI-powered digital world.