“We Want to be Marketplace Agnostic” Ian Brodie on Levanta’s Paid Placements Launch
Levanta CEO and Co-Founder Ian Brodie talks industry recalibration, consumer behaviour, and the drive behind the company’s Paid Placements launch.
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‘Pragmatists’ Identified as Key Growth Driver for Beauty Brands
New research explores why ‘Pragmatists’ could be brands' most valuable untapped audience.
Agentic AI Hits Google Shopping, What It Means for Affiliate Marketers
Google launches agentic AI shopping with Etsy and Wayfair. How will this impact affiliate marketing moving forward?
Front Row Acquires Socium Media in Bid to Break Down Industry Silos
The deal serves as a microcosm of a broader industry shift towards full-funnel integrated systems.
TikTok Joins EASA to Help Advance Responsible Advertising in Europe
TikTok has joined the European Advertising Standards Alliance as a digital member, strengthening its commitment to responsible advertising.
ASA Bans Public Social Posts Promoting Weight-Loss Jabs in Landmark Ruling
The Advertising Standards Authority has issued a clear warning against promoting prescription weight-loss injections.
