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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.

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Sephora Launches New Affiliate Platform, Competing with LTK and ShopMy

The platform calls into question the future of creator storefronts and how retailers approach affiliate programmes.

Miu Miu is currently facing huge backlash on TikTok after an influencer with 14 million followers posted a haul where two products instantly broke.

YouTube announced a major update that could transform how creators approach new brand sponsorships.

Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.

The moment you’ve been waiting for – our 2025 GPMA shortlist is now live!

Learn how personal posts can drive real business impact, and how personality and humour are reshaping B2B marketing.