Cyber Week 2023: Surges in Performance Marketing and BNPL, While Affiliate Marketing Sees a Dip
Performance marketing and BNPL reach new heights, while affiliate marketing sees less sales compared to last year.
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Google is Testing Even More Discount Features, Shaking Up the Affiliate Space
Google is trying out even more updates to its SERPs to display discounts and deals. Is this going to generate an immovable roadblock for affiliate traffic?
eBay Ads Reveal the New Black Friday Craze Amongst Young Consumers
Younger shoppers are much keener for Black Friday deals this year as the cost of living Christmas creeps around the corner, according to new data from eBay Ads.
Nominations Open for Hello Partner’s Global Top 30 Performance Media Pioneers
Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.
Google is Competing with Discount Providers, What Does This Mean for Affiliate Marketing?
The search engine titan has been boosting its affiliate marketing efforts throughout the year. Now, it has a whole new ‘discounts’ page that appears when users search for deals. Will this leave affiliates high and dry?
Amazon and Snap Join Forces to Introduce In-App Shopping on Snapchat
The groundbreaking partnership allows users to seamlessly purchase products directly through ads on Snap, enhancing both Amazon's reach and Snap's advertising business.
