Creator Economy Monthly Top Line: February 2026
Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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"Sometimes family is who we find along the way” Elissa Wardrop on Her Viral IKEA Punch the Monkey Campaign
From a 9-minute editing window to a message about found family, Wardrop takes us behind the viral Punch campaign.
‘We're Taking a Much More Multilateral Approach’ Kevin Edwards on Paving the APMA Roadmap
For affiliate marketing, data points to strong growth; now the focus is on best practice, says Kevin Edwards.
Shoppers Are Turning Their Backs on Impulse, Cardlytics Data Shows
Shoppers are ditching impulse spending for smaller baskets and value-led decisions. What does this mean for affiliates?
YouTube Launches TV Plans: Do Media Companies Now Need to Have It All?
With the launch of new tiered subscription bundles under YouTube TV, YouTube is edging closer to the very model it once disrupted.
Taboola Brings on Ex-Amazon VP Krishan Bhatia as Chief Business Officer
The new appointment comes as the ad platform zeros in on performance and partnerships.
