IMTB launches Measurement and Evaluation Committee
The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.
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Shopee and Meta Partner to Power Social Commerce and Affiliate Growth Across Asia and Brazil
Creators in Southeast Asia, Taiwan, and Brazil can now connect their Facebook and affiliate accounts via ‘Facebook Affiliate Partnerships.’
ShopMy Raises $70M to Scale Creator-Driven Commerce at $1.5B Valuation
The platform has seen a rapid rise, now facilitating over $1 billion in annual sales.
Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era
A minority of consumers are swayed by lower-funnel tactics. Affiliate might have the full-funnel answer for brands.
CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators
CreatorFest, held last Thursday, was a loud, joyful celebration of just how far the creator economy has come.
Meta Introduces £2.99 Ad-Free Subscriptions for Instagram and Facebook in the UK: What It Means for Influencer Marketers
Meta, the parent company of Facebook and Instagram, has announced paid subscriptions for UK users who can have an ad-free experience.
