Performance Marketing / Members-only / Prime Time Performance: tvScientific Brings CPO to CTV Space Advertisers can now buy CTV campaigns on a performance basis, available through many major networks and platforms. By Sol Wilkinson / 18 Aug 2023
Influencer Marketing / Members-only / Week in Review: Mavrck Report Reveals Shifts in Creator Pay Everything you might have missed from the past week in partnership marketing. By Jack Shute / 18 Aug 2023
Creator Economy / Members-only / The Unravelling of Threads: Meta’s New App Sees Dramatic Drop In Engagement Meta's latest app sees a 79% decline in daily active users, leaving creators, users, and marketers asking: “Is Threads already over before it even really started?” By Jack Shute / 16 Aug 2023
Affiliate Marketing / Shaping Leaders, Sparking Success: AMLeaders, Expert-Led Training for Affiliate Marketing Excellence Registration is now open for our exciting new venture with Affiverse. By Newsdesk / 16 Aug 2023
Performance Marketing / Members-only / Google Ads Axes Enhanced CPC, Right Before Holiday Season Google recommends using other tools, but some marketers are unhappy with the move. By Sol Wilkinson / 15 Aug 2023
Affiliate Marketing / Members-only / Week in Review: Affiliates Get the ‘Short’ End of the Stick on YouTube Everything you might have missed in partnership marketing from the past week. By Sol Wilkinson / 11 Aug 2023
Affiliate Marketing / Webgains is the First Affiliate Network to Join B Corp Community The company achieved its certification after a demanding assessment period. By Sol Wilkinson / 10 Aug 2023
Influencer Marketing / Is X’s (FKA Twitter) New Ranking Feature Useful for Influencer Marketers? The feature arrives amidst an ongoing effort to improve opportunities for creators on the platform. By Sol Wilkinson / 9 Aug 2023
Influencer Marketing / Members-only / Creators of Colour Half as Likely to Secure a Brand Deal in Their First Year New data provided by MSL identifies specific barriers to entry and success for diverse creators within the influencer marketing space. By Jack Shute / 8 Aug 2023
Affiliate Marketing / Members-only / Apple Puts Apps’ APIs Under the Microscope App developers will now have to select a reason for gathering data from an approved list, which will be rolled out in the autumn. By Sol Wilkinson / 4 Aug 2023
Affiliate Marketing / Members-only / Week in Review: UK's Online Safety Bill Could Put Creators in Danger Everything you might have missed from the past week in partnership marketing. By Sol Wilkinson / 3 Aug 2023
Newsdesk / Speaker Submissions for PI LIVE and IMS Europe 2023 Now Open! Your opportunity to make your voice heard. By Newsdesk / 2 Aug 2023
