Klarna Files for IPO in the US
The announcement arrives after a rocky few years for the BNPL giant.
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From Sound to Sight: Spotify's Bold Video Move for 2025
Spotify announced next year it will begin paying creators based on the engagement their videos receive.
Adam Mosseri Sets the Record Straight on Instagram and Branded Content
Head of Instagram Adam Mosseri said this week that Instagram does not 'downrank' sponsored content after complaints from creators.
YouTube Rolls Out Hyperlinked Comments Feature, Linking Random Comments to Google Search Results
Users have seen certain keywords link to Google search in YouTube mobile. Is this genuinely providing value, or is it just opening up a universe of spam?
Nectar360 and Marriott Bonvoy Partnership Rewrites the Loyalty Rule Book
The innovative new partnership anticipates a more inter-connected affiliate ecosystem in the future.
YouTube Calls on UK Government to Back the Creator Economy
YouTube is calling on the UK government to offer more support for creators, and is running a survey to encourage change.
