Gocertify Rebrands As A Reward Management Platform
The platform is rebranding to focus on personalised offer capabilities.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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LiveRamp Partners with Ocado Ads to Launch Retail Media Solution
The partnership arrives alongside the continuing boom of retail media ad spend.
Google Launches Media Mix Modelling: What It Means for Affiliate Marketers
MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.
Google's Parasite-SEO Crackdown Hits Europe’s Coupon Giants
A new wave of manual actions have been targeted at news publishers throughout Europe.
“No More Free Sales” UK Publishers Say Tracking Must Be Addressed by Advertisers in 2025
Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025.
ICO’s New Review: What It Means for Cashback, Loyalty, and Affiliate Tracking
Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?
