“Google Is No Friend of Affiliate Marketing” The Big GA4 Debate
Does affiliate marketing have a measurement problem?
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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JD Vance Confirms TikTok Will ‘Almost Certainly’ Be Sold Before Looming April Deadline
Despite not yet confirming a buyer, Vice-President JD Vance seems optimistic that TikTok will be sold by the looming deadline on the 5th of April.
Social Media Platforms Could Face Multi-Million-Pound Fines Under New UK Online Safety Laws
As of today, social media platforms will be required by law to put measures in place to protect people in the UK from illegal content.
Affiliate Industry Reacts to Google’s New Browser Extension Policy
Networks and platforms appear largely supportive of the new initiative.
How Will Google’s AI Mode Be Tracked?
Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode.
We’re Heading to Rakuten Advertising Dealmaker
A stacked agenda, terrific networking opportunities, and renowned lunches – this year's Dealmaker is set to be a winner.
