UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision
UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case?
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TikTok Integrates with LTK to Enhance E-Commerce Offerings
TikTok is adding an integration with LTK onto the platform, to help streamline the e-commerce experience on the platform.
UK Black Friday Weekend Spending Set to Reach £9.14bn
Consumer spending is expected to reach the highest it has been since 2021, as online and offline shopping increases. What does this mean for affiliate and performance marketers?
Klarna Files for IPO in the US
The announcement arrives after a rocky few years for the BNPL giant.
From Sound to Sight: Spotify's Bold Video Move for 2025
Spotify announced next year it will begin paying creators based on the engagement their videos receive.
Adam Mosseri Sets the Record Straight on Instagram and Branded Content
Head of Instagram Adam Mosseri said this week that Instagram does not 'downrank' sponsored content after complaints from creators.
