Newsdesk1252

Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.

Check out the latest posts

Shoppers Are Turning Their Backs on Impulse, Cardlytics Data Shows

Shoppers are ditching impulse spending for smaller baskets and value-led decisions. What does this mean for affiliates?

With the launch of new tiered subscription bundles under YouTube TV, YouTube is edging closer to the very model it once disrupted.

The new appointment comes as the ad platform zeros in on performance and partnerships.

Levanta CEO and Co-Founder Ian Brodie talks industry recalibration, consumer behaviour, and the drive behind the company’s Paid Placements launch.

New research explores why ‘Pragmatists’ could be brands' most valuable untapped audience.

Google launches agentic AI shopping with Etsy and Wayfair. How will this impact affiliate marketing moving forward?