FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
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UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
PayPal Wins Dismissal of Influencer Lawsuit Over Honey’s Alleged Cookie Stuffing
The court states that the complaint fails to demonstrate concrete harm, noting that lost commissions result from last-click attribution rules.
“It Felt Good to Fight Back” German Affiliate, Idealo, Awarded €465 Million in Google Lawsuit
Despite the ruling in Idealo’s favour, Malte Landwehr - who was involved in the case - feels sceptical about the success of affiliates fighting Google moving forward.
One Third of Golden Quarter Spend Still Happens After Black Friday
New research reveals nearly half of Golden Quarter spending happens after Black Friday, with four shopper groups driving distinct behaviours across the peak season.
“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators
Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.
