Profound Launches Leaderboard of Brand Visibility in LLMs
Why this public index will be useful for both advertisers and affiliates moving forward.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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IMTB launches Measurement and Evaluation Committee
The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.
Shopee and Meta Partner to Power Social Commerce and Affiliate Growth Across Asia and Brazil
Creators in Southeast Asia, Taiwan, and Brazil can now connect their Facebook and affiliate accounts via ‘Facebook Affiliate Partnerships.’
ShopMy Raises $70M to Scale Creator-Driven Commerce at $1.5B Valuation
The platform has seen a rapid rise, now facilitating over $1 billion in annual sales.
Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era
A minority of consumers are swayed by lower-funnel tactics. Affiliate might have the full-funnel answer for brands.
CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators
CreatorFest, held last Thursday, was a loud, joyful celebration of just how far the creator economy has come.
