Omnicom Moves TPN Under Flywheel as It Doubles Down on Retail Media
The move combines decades of shopper marketing experience with data-driven commerce capabilities.
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Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025
One creator with a whopping 2 million followers accused Adam Mosseri of “gaslighting” the world on Instagram's failure to protect creators.
Affiliate Marketing Delivers £19bn, But Still Struggles for CMO Recognition
The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.
TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?
For creators and influencer marketers, the TikTok US deal may be coming too late.
impact.com Partners with Evertune to Strengthen AI Search Visibility for Affiliates
impact.com has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.
Last-Minute Shoppers Fuel £3.43bn Boost for Retailers This Panic Weekend
Number of shoppers hunting for deals right before Christmas has increased by 26% this year. Why?
