E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know
Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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Performance and Commerce at the Core of WPP Media’s Launch
Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.
Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA
In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.
Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility
VaynerMedia has officially joined the Influencer Marketing Trade Body, becoming the latest agency to promote responsible practice.
Awin Launches First-Of-Its-Kind AI Platform for Affiliate Marketing
Described as a “leap into the future”, Awin’s new platform will use proprietary AI technology to present a unique and “radically simpler” approach to affiliate partnerships. We spoke to with Sam Beattie, Lead Product Manager of AI, to learn more.
CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event
CreatorFest Europe is returning this October, and we’re so excited to welcome you back to Europe’s go-to creator economy event. Tickets on sale now.
