The Kis Cafe Incident: A Lesson in Cancel Culture for Brands & Influencers
A storytime TikTok from influencer @itskarlabb has resulted in a San Francisco restaurant closure. What happened and why is it a lesson for influencers and brands?
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Affiliate Marketing Strengthens Its Influence in Southeast Asia
Report shows that affiliate is now central to creator commerce and product discovery in Southeast Asia.
Meet the Judges for the GPMAs 2025
The judges will soon begin work on ranking, voting, and debating who should win at the GPMAs this year. Here, they provide some thoughts.
Nectar360 and Marriott Bonvoy Turn Loyalty into Full-Funnel Growth
The new partnership reveals how loyalty programmes can become full-funnel ecosystems, driving immense value for both savvy shoppers and partnered brands.
Meta Refuses to Sign EU AI Code of Practice in Shocking Statement
Meta has opted not to endorse the European Union’s (EU) new voluntary Code of Practice, which is intended to guide companies in complying with the bloc’s forthcoming AI Act.
Strategic Evolution in a Time of Disruption: What to Expect from PI LIVE Europe 2025
Exploring the key themes shaping this year’s PI LIVE Europe agenda.
