TikTok Rivals Prime Day, Puts Creators in the Lead
TikTok highlights the value of creators through the promotion of its Amazon Prime Day rival, 'Deals For You Days'.
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TikTok Launches New Initiative to Support Beauty Creators
TikTok partners with Estée Lauder to launch The Catalyst, a programme to uplift up-and-coming beauty creators.
Creator Wellbeing Survey: Your Voice Matters!
We're building a comprehensive report on how creator marketing affects the mental wellbeing of creators. Find the survey below to join the conversation.
White House to Discuss Privacy, AI, and Fair Pay with Creators
Creators say White House are "not having the right conversations" ahead of its first-ever Creator Economy Conference.
ASA Rules Against Multiple Vape Brands for Irresponsible Affiliate Marketing
As part of a wider investigation into affiliate promotion of e-cigarettes, ASA found three brands to be in breach of advertising regulations.
Creator Content Boosts Purchase Intent by 206% and Strengthens Brand Awareness
New research illustrates just how powerful creator marketing is across the funnel.
