YouTube Doesn’t Want to be YouTube Anymore
YouTube is testing a new feature, that if implemented, would fundamentally change the platform, and not necessarily for the better.
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Meta Introduces Views Metric, Replacing Impressions Across Platforms
The new metric will not distinguish between repeat views, which begs the question: How useful is this?
UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision
UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case?
TikTok Integrates with LTK to Enhance E-Commerce Offerings
TikTok is adding an integration with LTK onto the platform, to help streamline the e-commerce experience on the platform.
UK Black Friday Weekend Spending Set to Reach £9.14bn
Consumer spending is expected to reach the highest it has been since 2021, as online and offline shopping increases. What does this mean for affiliate and performance marketers?
Klarna Files for IPO in the US
The announcement arrives after a rocky few years for the BNPL giant.
