Influencer Marketing

Forever 21 Jumps on the TikTok Train to Fuel its Comeback

Back in 2019, fast fashion retailer, Forever 21, filed for bankruptcy as the shopping preferences of young consumers headed online. The brand closed up to 178 stores in the United States, and up to 350 overall following its decline.

Nominations Open for Hello Partner’s Global Top 30 Trailblazing Women in Influencer Marketing

Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.

Do Influencers Really Know Their Worth? Breaking Down the Influencer Pay Gap

Uncomfortable discussions are often the most important ones. In this case, fee transparency is essential in the influencer space to ensure creators are being paid what they deserve.

Amazon Takes on TikTok as it Embraces Social Commerce With ‘Inspire’ Feature - And Influencers Approve

Amazon catches up with TikTok as the race to become the top social commerce platform is on.

Social Chain Acquisition Asserts Dominance in a Digitally Native World

Brave Bison’s acquisition of Steven Bartlett’s Social Chain taps into a new generation of social-savvy entrepreneurs.

Love Island Found Its Perfect Partner with eBay — And Redirected the Influencer Marketing Landscape Along the Way

The racy reality show and the online auction site may be an unlikely pair to inspire brands and influencers on how sustainability can encourage shoppers to ‘Couple Up With Pre-loved’.

Are These the Droids We’re Looking For? Understanding the Rise of ChatGPT in Partnerships

“GPT models won’t replace you. Companies using GPT models will replace you.”

Webinar: 5 Things Your LGBTQ+ Influencer Campaign Needs (If You Want it to be Taken Seriously)