Influencer Marketing - Hello Partner (Page 45)

#HP30Women: Meet the Influencer Marketing Industry's Trailblazing Women

Hello Partner is proud to announce this year’s Top 30 Trailblazing Women in Influencer Marketing.

By Newsdesk

/ 26 Apr 2023

#HP30Women: Meet the Influencer Marketing Industry's Trailblazing Women

The Halo Effect: Going Beyond the Last Click in Influencer Marketing

The true value of creator marketing lies in the halo effect, where the long-tail impact of a creator activation can influence a customer's journey long after a simple click or conversion.

By Neve Fear-Smith

/ 24 Apr 2023

The Halo Effect: Going Beyond the Last Click in Influencer Marketing

Influencer Marketing in Uncertain Times: How to Navigate Strategies for Success

There was a common theme weaving through the influencer marketing sessions at PI LIVE Miami: How can brands best adapt and succeed during times less stable?

By Neve Fear-Smith

/ 19 Apr 2023

Influencer Marketing in Uncertain Times: How to Navigate Strategies for Success

Breaking the Stereotype: One-Third of Influencers Choose Authenticity Over Profitability

Influencers are making millions by partnering with brands, but data shows a decrease in creators proactively seeking out new deals.

By Neve Fear-Smith

/ 14 Apr 2023

Breaking the Stereotype: One-Third of Influencers Choose Authenticity Over Profitability

Building Your Influencer Marketing Foundation: Your Essential Toolkit

It’s no secret that influencer marketing can be a highly effective strategy for brands to reach and engage their target audiences. However, it's essential to approach it with a clear plan and a thorough understanding of what works and what doesn't, especially if you’re just starting out.

By Neve Fear-Smith

/ 13 Apr 2023

Building Your Influencer Marketing Foundation: Your Essential Toolkit

Hello Partner Summer Roadshow - First stop, Dublin

Hello Partner is excited to provide its community with the opportunity to meet, mingle, and support our charity partners in cities across Europe this summer.

By Neve Fear-Smith

/ 13 Apr 2023

Hello Partner Summer Roadshow - First stop, Dublin

Replay: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

Are you trying to strip back your budget, but also drive results with influencer marketing? Replay our webinar to find out how.

By Neve Fear-Smith

/ 12 Apr 2023

Replay: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

The Creator Economy Stole the Show at PI LIVE Miami, Day Two

That’s a wrap! PI LIVE has taken Miami by storm, all rounded up with an Influencer Marketing Show takeover.

By Neve Fear-Smith

/ 5 Apr 2023

The Creator Economy Stole the Show at PI LIVE Miami, Day Two

Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

The winners of the second-ever US Partnership Awards have been announced! Did your company make the roster?

By Neve Fear-Smith

/ 4 Apr 2023

Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.

By Jack Shute

/ 30 Mar 2023

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Indian Brands’ Influencer Marketing Budgets Set to Increase Despite TikTok Ban

Despite the initial shock that TikTok may be gradually slipping away from the media mix, perhaps this doesn’t have to be the be-all and end-all for the creator economy…

By Neve Fear-Smith

/ 30 Mar 2023

Indian Brands’ Influencer Marketing Budgets Set to Increase Despite TikTok Ban

The IAB’s New Ad Campaign Urges Digital Advertisers to ‘Shelve the Silverware’ and Demand the Gold Standard

The IAB UK’s latest campaign promotes its Gold Standard among advertisers, agencies, and its media partners, with the approach that getting the fundamentals of digital advertising right should be a priority.

By Jack Shute

/ 29 Mar 2023