Influencer Marketing - Hello Partner (Page 46)

Examining the Hype Around Live Stream Social Commerce: Is It a Game-Changer or a Passing Fad?

Trend predictions have been pointing in the direction of live-stream social commerce since the pandemic. But is it all it’s cracked up to be?

By Neve Fear-Smith

/ 29 Mar 2023

Examining the Hype Around Live Stream Social Commerce: Is It a Game-Changer or a Passing Fad?

Unite, Innovate, and Reimagine: Join the Creator Economy’s Brightest Minds to Navigate the Future at IMS Europe 2023

Save 20% on your ticket by pre-registering for the sensational return of the Influencer Marketing Show Europe.

By Neve Fear-Smith

/ 28 Mar 2023

Unite, Innovate, and Reimagine: Join the Creator Economy’s Brightest Minds to Navigate the Future at IMS Europe 2023

ASA Updates Guidance for Influencer Marketing - The Key Takeaways for Brands and Creators

New regulations for influencers and the brands that work with them have been introduced by the ASA, but what does it mean for you? We follow the industry’s reaction…

By Jack Shute

/ 24 Mar 2023

Protecting Mental Health – Are There Some Things That Don’t Need Influencing?

Not only is TikTok a platform that hosts content to entertain, but the mass of educational content on the short video app also holds great potential to enrich viewers' minds. However, there are some things that may be better kept offline…

By Neve Fear-Smith

/ 23 Mar 2023

Protecting Mental Health – Are There Some Things That Don’t Need Influencing?

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry

The acquisition not only marks the next chapter of The Goat Agency and WPP, but it sends a strong message to the industry on the growth of influencer marketing.

By Jack Shute

/ 23 Mar 2023

WPP Acquires The Goat Agency in a Big Day for The Influencer Marketing Industry

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

There could be a secret for brand marketing success during the cost of living crisis. That cat is now out of the bag, with niche influencers as your answer. But are they here to stay or just another passing trend?

By Jack Shute

/ 17 Mar 2023

The Need for Niche Influencers in The Cost of Living Crisis: A Passing Trend or The Future of Influencer Marketing?

Webinar: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

Our first webinar of Q2 will provide the tools to brands who are looking for expert advice on where and how best to spend their influencer marketing dollars on a budget.

By Neve Fear-Smith

/ 17 Mar 2023

Webinar: The $20,000 Influencer Challenge – How can you make the most impact with a limited budget?

Breaking Down Boundaries in Partnership Marketing: USPA Shortlist 2023 Announced

Now in its second year, the much anticipated US Partnership Awards shortlist has been revealed ahead of the ceremony in Miami on April 3rd.

By Neve Fear-Smith

/ 16 Mar 2023

Breaking Down Boundaries in Partnership Marketing: USPA Shortlist 2023 Announced

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands

Creators and brands are being increasingly held to account by governing bodies — a necessary process within advertising. But are regulators keeping up with the fast-changing environment of the influencer marketing industry?

By Jack Shute

/ 15 Mar 2023

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands

Awin on What it Means to be a Global Influencer Marketing Award Winner: “Authenticity is Key Right Now, Push Content Out That Reflects Your Products”

There is less than one week to go before earlybird entries for this year’s Global Influencer Marketing Awards close. We’re catching up with our previous award-winners to see what achievements they’ve made since last year’s ceremony.

By Jack Shute

/ 14 Mar 2023

Navigating the Risks of Long-Term Influencer Endorsement for Your Brand

Long-term partnerships are the new ‘in’ way for brands and influencers to collaborate in order to build trusting relationships and align entirely with one another’s goals. But what happens if you’re contracted to a long-term partnership and it all goes wrong?

By Neve Fear-Smith

/ 14 Mar 2023

TikTok’s ‘Project Clover’ Set to Ramp Up Data Security in Europe

TikTok has released details of ‘Project Clover’, which will create a secure European enclave for UK and EEA TikTok user data.

By Neve Fear-Smith

/ 13 Mar 2023

TikTok’s ‘Project Clover’ Set to Ramp Up Data Security in Europe